# Kendra Brassfield

> Kendra Brassfield is the Chief Executive Officer of NeoLife International, the Santa Clara-based global nutrition and wellness company founded by her father Jerry Brassfield in 1958. She joined in 2011 as a Market Research Strategist, rose through marketing leadership, drove the rebrand from GNLD to NeoLife, and took the top job in August 2016. A Saint Mary's College of California graduate and Milken Institute Associate, she is also a Certified Personal Trainer, distance runner, and early-morning surfer who insists on a NeoLifeBar before paddling out.

- **Role:** Chief Executive Officer at NeoLife International
- **Organizations:** NeoLife International, Milken Institute
- **Nationality:** American
- **Education:** B.S.E. in Business Administration, minor in Economics, Saint Mary's College of California, Associate, Milken Institute
- **Known for:** Reached Sapphire Director status as a NeoLife distributor in nine months while working full-time, Led the rebrand from GNLD to NeoLife, Named #1 World Team Member in North America (2013)

## Career timeline

- **2011** — Joined NeoLife as Market Research Strategist
- **2012** — Took over international marketing and brand as Chief Marketing Officer
- **2013** — Recognized as #1 World Team Member in North America
- **2015** — Joined NeoLife Board of Directors
- **2016** — Appointed Chief Executive Officer on August 11

## Achievements

- Reached Sapphire Director status as a NeoLife distributor in nine months while working full-time
- Led the rebrand from GNLD to NeoLife
- Named #1 World Team Member in North America (2013)
- Appointed CEO of a 4,700-person global wellness company
- Milken Institute Associate

## Latest updates

- **2025-05** — Hosted NeoLife 2025 World Team Vacation in Cape Town, South Africa.
- **2023-01** — Headlined the NeoLife Impact Summit 2023.

## Links

- Website: https://shopneolife.com
- LinkedIn: https://www.linkedin.com/in/kendra-brassfield-1b9946101
- YouTube: https://www.youtube.com/watch?v=VRjL2GUDCNs

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Profile page: https://yespress.io/kendra-brassfield
Published by YesPress — https://yespress.io
Last updated: 2026-05-30