# Kendo Brands, Inc.

> Kendo Brands is a San Francisco-based beauty brand incubator and operator owned by LVMH. Named as a play on the phrase 'can do,' Kendo creates and acquires beauty brands and scales them into global businesses, blending startup energy with the backing of the world's largest luxury group. Its portfolio includes Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance by Rihanna, OLEHENRIKSEN, and Lip Lab, distributed in 60+ countries.

- **Founded:** 2010
- **Headquarters:** San Francisco, United States
- **Founders:** David Suliteanu (Founder & former CEO (founded Kendo in 2010 while CEO of Sephora Americas))
- **Team size:** ~890 employees
- **Products:** Fenty Beauty by Rihanna, Fenty Skin, Fenty Fragrance, Fenty Hair, OLEHENRIKSEN
- **Notable:** Built Fenty Beauty into a global inclusive-beauty phenomenon credited with reshaping foundation shade ranges across the industry., Grew from roughly 35 employees at independence to a workforce in the hundreds., Distributes portfolio brands in 60+ countries worldwide.

## Products & services

- **Fenty Beauty by Rihanna** — Inclusive color cosmetics brand launched in 2017, known for its broad foundation shade range and high-performance makeup.
- **Fenty Skin** — Skincare line under the Fenty umbrella, launched in 2020.
- **Fenty Fragrance** — Rihanna's signature fragrance line, launched in 2021.
- **Fenty Hair** — Hair care line extending the Fenty empire, launched in 2024.
- **OLEHENRIKSEN** — Danish clinical skincare brand founded by celebrity facialist Ole Henriksen, focused on high-efficacy actives and a results-driven philosophy.
- **Lip Lab** — Experiential retail concept where customers create custom-blended lipsticks in store.

## Achievements

- Built Fenty Beauty into a global inclusive-beauty phenomenon credited with reshaping foundation shade ranges across the industry.
- Grew from roughly 35 employees at independence to a workforce in the hundreds.
- Distributes portfolio brands in 60+ countries worldwide.
- Made its first-ever brand divestiture in 2025 (KVD Beauty to Windsong Global), demonstrating full lifecycle brand stewardship.

## Latest updates

- **2024-06** — Fenty Hair launched, extending the Fenty empire into hair care.
- **2025-09** — Kendo sold KVD Beauty to Windsong Global - its first-ever brand sale.

## Links

- Website: https://kendobrands.com
- LinkedIn: http://www.linkedin.com/company/kendo-brands-inc-
- Instagram: https://www.instagram.com/kendobrands/

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Profile page: https://yespress.io/kendo-brands-inc
Published by YesPress — https://yespress.io
Last updated: 2026-06-02