# Ken Traverso

> Ken Traverso is the chief executive officer and a board member of SafeinHome, where he has helped turn remote support into an operating model built around independence, human availability, and measurable service delivery. His career spans sales and operating leadership at Nellcor, AbTox, Alere Medical, and Natus Medical, plus investing and board work. At SafeinHome, that experience now meets a distinctly practical question: how can technology extend support without taking choice away from the person using it?

- **Role:** Chief Executive Officer and Board Member at SafeinHome
- **Organizations:** SafeinHome, Captiv8, The TASA Group, Natus Medical, Alere Medical, AbTox, Nellcor, DinnerNow.com
- **Education:** Executive Program, Stanford University Graduate School of Business, Bachelor of Science in Administration and Marketing, San Francisco State University
- **Known for:** Helped lead SafeinHome to operations across 17 states., Oversaw SafeinHome as it accumulated more than 30 million hours of real-world support data., Led SafeinHome through the first close of a targeted $25 million Series D round in December 2025.

## Career timeline

- **1984-1990** — Held several roles at Nellcor, including regional sales manager for the Western region.
- **1990-1995** — Worked at Natus in several capacities, including vice president of sales.
- **1995-1998** — Served as vice president of marketing and sales at AbTox.
- **1998-1999** — Served as vice president of sales for Alere Medical's Western region.
- **1999-2000** — Served as president of DinnerNow.com, an internet aggregator for the restaurant industry.
- **2000-2002** — Returned to Natus Medical as vice president of sales.
- **2002-2017** — Advanced through senior Natus Medical roles, including vice president of marketing and sales and vice president/general manager of Newborn Care.
- **2012-present** — Joined SafeinHome as an investor and board member and later became chief executive officer.
- **2015-present** — Became a seed investor in Captiv8.
- **2025** — Led SafeinHome into a $25 million Series D first close led by SEMCAP Health.

## Achievements

- Helped lead SafeinHome to operations across 17 states.
- Oversaw SafeinHome as it accumulated more than 30 million hours of real-world support data.
- Led SafeinHome through the first close of a targeted $25 million Series D round in December 2025.
- Built a multi-decade senior leadership career spanning sales, marketing, general management, board work, and investing.
- Was described by a former Natus finance leader as one of the driving forces in the company's growth from $25 million in 2000 to more than $500 million in 2018.

## Latest updates

- **2026-04** — SafeinHome introduced closed captioning in its video tablet experience; Traverso framed the release around clearer communication, connection, and decision-making.
- **2025-12** — SafeinHome announced the first close of a targeted $25 million Series D led by SEMCAP Health, bringing the company's stated total funding to $67 million.

## Links

- Website: https://www.safeinhome.com
- LinkedIn: https://www.linkedin.com/in/ken-traverso-6b79a31

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Profile page: https://yespress.io/ken-traverso
Published by YesPress — https://yespress.io
Last updated: 2026-08-18