# Ken Begasse Sr.

> Kenneth Francis Begasse Sr. (1950–2010) was an advertising executive, mentor and partner in Concentric Pharma Advertising, the agency built with his son Ken Begasse Jr. and Michael Sanzen. His career included senior roles at several agencies and a posthumous 2016 Lifetime Achievement Award. Family and colleagues also remembered his guitar playing and his encouragement of younger professionals.

- **Role:** Advertising executive and mentor
- **Organizations:** Concentric Pharma Advertising, Kimmich & Company, Sudler & Hennessey, Lowe McAdams, Medicus, Nelson Communications, CommonHealth, MBS/VOX, Klemtner Advertising, Healthcare Marketing & Communications Council
- **From:** Bronx, New York, United States
- **Education:** B.S. in business, Pace University
- **Known for:** 2016 Medical Advertising Hall of Fame Lifetime Achievement Award recipient., Helped build Concentric Pharma Advertising with Ken Begasse Jr. and Michael Sanzen., Served on the board of the Healthcare Marketing & Communications Council.

## Career timeline

- **—** — Entered advertising as an account executive at Kimmich & Company in Norwalk, Connecticut, following a chance meeting.
- **—** — Spent a decade at Kimmich before joining Sudler & Hennessey; later held senior roles at several agencies.
- **2008** — Reported appointment as managing partner and chief strategic officer of Concentric; previously executive vice president and account group director at Klemtner Advertising.
- **—** — Served as CEO of Concentric Pharma Advertising.
- **2010** — Died on December 9.
- **2015** — Michael Sanzen commissioned a Borbay portrait as a family gift; a mural incorporating the artwork and process was unveiled at the agency’s Tribeca headquarters.
- **2016** — Posthumously received the Medical Advertising Hall of Fame Lifetime Achievement Award at the February 11 ceremony at The Pierre in New York.

## Achievements

- 2016 Medical Advertising Hall of Fame Lifetime Achievement Award recipient.
- Helped build Concentric Pharma Advertising with Ken Begasse Jr. and Michael Sanzen.
- Served on the board of the Healthcare Marketing & Communications Council.

## Latest updates

- **2016-02** — Posthumous Lifetime Achievement Award presented.

## Links

- LinkedIn: https://www.linkedin.com/in/kenneth-begasse-sr-0934926

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Profile page: https://yespress.io/ken-begasse
Published by YesPress — https://yespress.io
Last updated: 2026-10-06