# Kelly Urban

> Kelly Urban is the Chief Marketing Officer of Maui Jim, the Hawaii-born sunglasses maker now part of the Kering Eyewear group. Based in New York, she leads brand and marketing for a company famous for its PolarizedPlus2 lenses and aloha-rooted identity. Before Maui Jim she built a marketing and communications career that included time at GoPro and the agency Formula Public Relations, with strengths in strategic communications, brand storytelling, and team leadership.

- **Role:** Chief Marketing Officer at Maui Jim (Kering Eyewear)
- **Organizations:** Maui Jim, Kering Eyewear, Kering, GoPro, Formula Public Relations
- **Nationality:** American
- **Known for:** Leads global brand and marketing for Maui Jim, a sunglasses brand recognized for its PolarizedPlus2 lens technology., Holds a C-suite marketing role within Kering Eyewear, the eyewear arm of the Kering luxury group.

## Career timeline

- **Earlier** — Worked at Formula Public Relations, building a foundation in strategic communications and client relations.
- **Earlier** — Held a marketing role at GoPro.
- **Present** — Serves as Chief Marketing Officer of Maui Jim, part of Kering Eyewear, based in New York.

## Achievements

- Leads global brand and marketing for Maui Jim, a sunglasses brand recognized for its PolarizedPlus2 lens technology.
- Holds a C-suite marketing role within Kering Eyewear, the eyewear arm of the Kering luxury group.

## Links

- Website: https://www.mauijim.com
- LinkedIn: https://www.linkedin.com/in/kellybaker1

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Profile page: https://yespress.io/kelly-urban
Published by YesPress — https://yespress.io
Last updated: 2026-07-27