# Kelly Olmstead

> Kelly Olmstead is the Chief Marketing Officer of Allbirds, the San Francisco sustainable footwear and apparel brand. She brings more than 25 years across sporting goods, footwear and apparel, including nearly two decades at Adidas leading brand, retail and digital marketing for North America, and a stint as CMO of children's clothing brand Hanna Andersson. Since taking the top marketing seat at Allbirds in December 2023, she has anchored the company's turnaround on brand building over pure performance marketing, launching the 'Allbirds by Nature' platform and betting that consistency, storytelling and a beloved product can lift the brand's awareness the way it lifts its Net Promoter Score.

- **Role:** Chief Marketing Officer at Allbirds
- **Organizations:** Allbirds, Hanna Andersson, Adidas
- **Nationality:** American
- **Education:** Degree in Business Economics, Willamette University, Executive Education, Harvard Business School
- **Known for:** Appointed Chief Marketing Officer of Allbirds in December 2023 amid the company's transformation plan, Led brand, retail and digital marketing for North America across nearly two decades at Adidas, Served as CMO of Hanna Andersson before joining Allbirds

## Career timeline

- **~2000s-2020** — Spent nearly two decades at Adidas leading brand, retail and digital marketing for North America
- **~2021-2023** — Served as Chief Marketing Officer at children's apparel brand Hanna Andersson
- **2023** — Joined Allbirds, initially as a contractor, then full-time; served as SVP of Brand & Marketing
- **2023-12** — Promoted to Chief Marketing Officer of Allbirds, effective December 2023
- **2024** — Launched the 'Allbirds by Nature' brand platform as part of the company's transformation plan
- **2025** — Featured in Athleisure Mag discussing brand storytelling, comfort-led design and content strategy

## Achievements

- Appointed Chief Marketing Officer of Allbirds in December 2023 amid the company's transformation plan
- Led brand, retail and digital marketing for North America across nearly two decades at Adidas
- Served as CMO of Hanna Andersson before joining Allbirds
- Architected the 'Allbirds by Nature' brand platform to reposition the company around nature
- Leads one of the largest teams among Allbirds executives, with dozens of direct and indirect reports

## Latest updates

- **2025-04** — Featured in Athleisure Mag discussing comfort-led design, the 'Allbirds by Nature' positioning and a shift toward long-format, value-adding content.
- **2024** — Oversaw the rollout of the 'Allbirds by Nature' brand platform and a shift of marketing investment toward brand-building channels like streaming, TV and YouTube.

## Links

- Website: https://allbirds.com
- LinkedIn: https://www.linkedin.com/in/kelly-olmstead-04492a4

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Profile page: https://yespress.io/kelly-olmstead
Published by YesPress — https://yespress.io
Last updated: 2026-07-27