# Kelly Jura

> Kelly Jura is the Chief Experience Officer and Head of Product at Qwoted, where she brings a career spanning advertising, brand strategy, healthtech, education technology, product design, and customer experience to the problem of connecting journalists with credible expert sources. Her signature case study is the research-led transformation of Screencast-O-Matic into ScreenPal, a global rebrand that preserved users' trust while changing a name that had become a barrier to growth.

- **Role:** Chief Experience Officer and Head of Product at Qwoted
- **Organizations:** Qwoted, Design Management Institute, ScreenPal, Zillion/HealthFleet, Daymon, Interaction Design Foundation, WomenTech Network, UXPA
- **Education:** Bachelor's degree, University of Bridgeport, Certificate in Human-Computer Interaction for User Experience Design, MIT Computer Science and Artificial Intelligence Laboratory
- **Known for:** Led the research-driven rebrand of Screencast-O-Matic to ScreenPal across the website, content platform, desktop and mobile apps, and Chrome extension., Co-inventor on three granted US patents covering health-services program administration, remote service delivery, and participant onboarding., Silver winner of WomenTech Network's 2025 Product Management Leader of the Year Award.

## Career timeline

- **2005-2018** — Consulted in brand and user experience through Kelly Boyle Designs.
- **2009-2014** — Worked as Senior Designer for branding and strategy at Daymon.
- **2014-2018** — Served as Creative Director for brand and user experience at Zillion/HealthFleet and co-invented technology covered by three later-granted US patents.
- **2018-2021** — Led brand and user experience at Screencast-O-Matic, later ScreenPal.
- **2020** — Paused a planned rebrand as remote-learning demand surged and joined frontline support and onboarding work.
- **2021-2024** — Served as Vice President of Brand and User Experience at ScreenPal and led the research-backed transition from Screencast-O-Matic.
- **2023** — The ScreenPal rebrand and design work received American Design and Digital Design awards; Jura was also a WomenTech Network Leader of the Year finalist.
- **2024** — Joined the Design Management Institute board and became chair of its Advisory Council; earned Nielsen Norman Group UX Management certification.
- **2024-2026** — Joined Qwoted as Head of Product Experience, leading product and user experience for the media-sourcing platform.
- **2025** — Won Silver for Product Management Leader of the Year from WomenTech Network; Qwoted's redesign received a DMI Design Value Award honorable mention.
- **2026** — Became Qwoted's Chief Experience Officer and Head of Product.

## Achievements

- Led the research-driven rebrand of Screencast-O-Matic to ScreenPal across the website, content platform, desktop and mobile apps, and Chrome extension.
- Co-inventor on three granted US patents covering health-services program administration, remote service delivery, and participant onboarding.
- Silver winner of WomenTech Network's 2025 Product Management Leader of the Year Award.
- Led product and design work associated with Qwoted's honorable mention in the 2025 DMI Design Value Awards for 'Simplifying Access - Amplifying Voices.'
- Named to DMI Review's Women & Diverse Design Leaders lists in 2023 and 2024.
- Finalist for WomenTech Network's 2023 Leader of the Year Award.
- Hosted Interaction Design Foundation master classes on journey mapping, including a live session attended by more than 1,500 viewers.
- Published work on connecting user experience and employee experience in User Experience Magazine and DMI Review.

## Latest updates

- **2026-06** — Published Qwoted guidance on turning trending story ideas into calls for expert sources.
- **2026-05** — Published a practical Qwoted guide to monitoring press mentions with Google Alerts.
- **2026-02** — Advanced from Head of Product Experience to Chief Experience Officer and Head of Product at Qwoted.
- **2025-12** — Received the Silver Product Management Leader of the Year Award from WomenTech Network.
- **2025-09** — Qwoted's 'Simplifying Access - Amplifying Voices' project received an honorable mention in the DMI Design Value Awards.

## Links

- Website: https://kjura.com/
- LinkedIn: https://www.linkedin.com/in/kellyjura

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Profile page: https://yespress.io/kelly-jura
Published by YesPress — https://yespress.io
Last updated: 2026-09-22