# Kelly Bush Novak

> Kelly Bush Novak is the founder and CEO of ID, the entertainment public relations agency she started in 1993. Based in West Hollywood, she works across talent publicity, film campaigns, brands and digital strategy, and founded VIE Entertainment in 2008. Her career includes work with Patrick Stewart, Paul Reubens and Elliot Page, producing credits, and advocacy for gender equality and LGBTQ representation.

- **Role:** Founder and CEO at ID
- **Organizations:** ID, VIE Entertainment, MPTF, Stonewall Rebels
- **Nationality:** American
- **Known for:** Founded ID in 1993 and expanded its work across talent, film, brands and digital communications., Founded VIE Entertainment in 2008., Included in Out100 in 2015.

## Career timeline

- **1991** — Moved from San Francisco to Hollywood and worked for publicist Susan Geller.
- **1993** — Started her public relations agency with three little-known clients.
- **1994** — The agency was renamed ID.
- **2006** — Expanded ID into brand representation through Starbucks Entertainment.
- **2007** — Encouraged Paul Reubens to revive Pee-wee Herman for new audiences.
- **2008** — Founded VIE Entertainment.
- **2011** — Produced The Pee-wee Herman Show on Broadway for HBO.
- **2015** — Producer on Freeheld and executive producer on Into the Forest; included in Out100.
- **2017** — Called for 50/50 gender representation across entertainment by 2020 at the Power Women Breakfast.
- **2020** — Helped Elliot Page with messaging and strategy for his public coming-out announcement.
- **2025** — Joined MPTF’s board of governors in October.
- **2026** — Blake Lively was reported to have signed with her in September.

## Achievements

- Founded ID in 1993 and expanded its work across talent, film, brands and digital communications.
- Founded VIE Entertainment in 2008.
- Included in Out100 in 2015.
- Worked with her film team on publicity campaigns for The King’s Speech, The Artist, The Revenant and Roma.
- Produced Freeheld and executive produced Into the Forest.
- Helped bring Pee-wee Herman back to audiences.
- Joined MPTF’s board of governors in October 2025.

## Latest updates

- **2026-09** — Blake Lively was reported to have signed with Kelly Bush Novak at ID after leaving Leslie Sloane.
- **2025-10** — Joined MPTF’s board of governors.
- **2025-10** — Listed as a speaker at the LWT New York summit.

## Links

- Website: https://www.id-pr.com/
- LinkedIn: https://www.linkedin.com/in/kelly-bush-novak-34087b4
- Twitter/X: https://x.com/kellybushnovak
- Instagram: https://www.instagram.com/kellybushnovak/

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Profile page: https://yespress.io/kelly-bush-novak
Published by YesPress — https://yespress.io
Last updated: 2026-10-26