# Kelli JOY Richardson

> Kelli JOY Richardson is the founder and CEO of The House of JOY, formerly JOY Collective, and a co-creator of the CROWN movement against race-based hair discrimination. Her career includes brand management at Procter & Gamble, building BET’s marketing organization and global consumer advertising leadership at Dell.

- **Role:** Founder and CEO at The House of JOY
- **Organizations:** The House of JOY (formerly JOY Collective), The CROWN Coalition, The SonRise Project, BET Networks, Procter & Gamble, Dell, Delta Sigma Theta Sorority, Incorporated
- **Education:** B.A. in Economics, Howard University, Executive education in negotiations, Harvard Law School, Betsy Magness Fellow, Center for Creative Leadership
- **Known for:** Built BET’s marketing organization into seven divisions., Co-created the CROWN movement and helped assemble its team., Emmy Award-winning marketing executive.

## Career timeline

- **1989** — Graduated from Howard University; began her career at Procter & Gamble.
- **—** — Built BET’s comprehensive marketing organization from one team member to seven divisions.
- **—** — Led global consumer advertising and innovation work at Dell.
- **2013** — Founded the business previously known as JOY Collective, now The House of JOY.
- **2018** — Began work with partners on the CROWN movement.
- **2019** — Supported the CROWN movement as California, New York and New Jersey adopted legislation.
- **2023** — Received ADCOLOR Rockstar and PRWeek Purpose Awards CEO of the Year recognition.
- **2025** — Supported CROWN Act passage in Cuyahoga County, Ohio.

## Achievements

- Built BET’s marketing organization into seven divisions.
- Co-created the CROWN movement and helped assemble its team.
- Emmy Award-winning marketing executive.
- 2023 ADCOLOR Rockstar Award recipient.
- 2023 PRWeek Purpose Awards CEO of the Year.
- JOY Media Collective ranked No. 2,907 on the 2022 Inc. 5000.
- Dove/CROWN work received 2020 Global SABRE recognition.

## Latest updates

- **2026-04** — Delivered the keynote at FSC First’s BLOOM gathering on April 16, reported in the April 22 PGCEDC newsletter.
- **2025-10** — Welcomed Cuyahoga County’s passage of its CROWN Act legislation and supported Councilman Michael J. Houser Sr.’s effort.

## Links

- Website: https://thehouseofjoy.com/
- LinkedIn: https://www.linkedin.com/in/kelli-joy-richardson-68a9306/
- Twitter/X: https://twitter.com/IamKelliJoy
- Instagram: https://www.instagram.com/iamkellijoy/

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Profile page: https://yespress.io/kelli-joy-richardson
Published by YesPress — https://yespress.io
Last updated: 2026-10-22