# Kelli Annequin

> Kelli Annequin is Senior Vice President and Chief Marketing Officer at MIAX, where she oversees global marketing and branding for a multi-asset exchange group. Her career spans more than 25 years and leadership roles at MSCI, UBS, Convergex, Jane Street, KCG, Citi, Susquehanna International Group and the Philadelphia Stock Exchange. A two-time Markets Media honoree, she has helped MIAX explain a growing portfolio of options, equities, futures and international markets through launches, rebrands and a nationwide campaign developed in-house.

- **Role:** Senior Vice President and Chief Marketing Officer at MIAX
- **Organizations:** MIAX, MSCI, UBS, Convergex, Jane Street, KCG, Citi, Susquehanna International Group, Philadelphia Stock Exchange, Security Traders Association of New York
- **Education:** Bachelor's degree, Temple University, Executive Education program in marketing, The Wharton School of the University of Pennsylvania
- **Known for:** Won Markets Media's Excellence in Marketing award in 2016 while at Convergex., Won Markets Media's Excellence in Marketing and Communications award in 2024 for expanding MIAX marketing and advertising activities., Led marketing programs supporting the launch of MIAX Sapphire, the company's fourth U.S. options exchange.

## Career timeline

- **Before 2023** — Held senior marketing leadership roles at the Philadelphia Stock Exchange, Susquehanna International Group, Citi, KCG, Jane Street, Convergex and UBS.
- **2021-2023** — Served as Managing Director and Head of Global Index Marketing at MSCI, leading marketing innovation for index products.
- **2023** — Joined Miami International Holdings in the newly created Chief Marketing Officer position to oversee global marketing and branding.
- **2024** — Directed marketing programs for the launch of MIAX Sapphire and the renaming of MGEX as MIAX Futures.
- **2026** — Led the in-house team behind MIAX's nationwide 'Excellence in Every Exchange' advertising campaign.

## Achievements

- Won Markets Media's Excellence in Marketing award in 2016 while at Convergex.
- Won Markets Media's Excellence in Marketing and Communications award in 2024 for expanding MIAX marketing and advertising activities.
- Led marketing programs supporting the launch of MIAX Sapphire, the company's fourth U.S. options exchange.
- Led marketing around the renaming and rebranding of Minneapolis Grain Exchange as MIAX Futures.
- Oversaw the in-house development of MIAX's 2026 nationwide 'Excellence in Every Exchange' campaign.

## Latest updates

- **2026-04** — MIAX launched the nationwide 'Excellence in Every Exchange' advertising campaign developed in-house by its marketing team; Annequin described it as the next era of the brand's identity.
- **2024-11** — Received Markets Media's Excellence in Marketing and Communications award for work expanding MIAX marketing and advertising.

## Links

- Website: https://www.miaxglobal.com
- LinkedIn: https://www.linkedin.com/in/kelli-crudo-annequin-98b53b6

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Profile page: https://yespress.io/kelli-annequin
Published by YesPress — https://yespress.io
Last updated: 2026-08-14