# Keith B. Nowak

> Keith B. Nowak is the New York-based co-founder and CEO of Ten Thousand, a men’s training apparel company created with Eugenio Labadie. A former professional soccer player and early-stage investor, he previously founded Imercive and now also writes Train To Live, a newsletter about training, capacity and judgment.

- **Role:** Co-founder and CEO at Ten Thousand, Inc.
- **Organizations:** Ten Thousand, Inc., Imercive, NV Investments, Train To Live
- **Education:** Boston University
- **Known for:** Co-founded Ten Thousand with Eugenio Labadie., Helped establish an early customer wear-testing program for apparel development., Led Ten Thousand through a $21.5 million Series A announced in 2023.

## Career timeline

- **Before college** — Played professional soccer in Italy; described going overseas at eighteen.
- **2002-2006** — Attended Boston University.
- **2009** — Imercive, his early instant-messaging and marketing company, closed.
- **2010** — Published a startup postmortem discussed by investor Charlie O’Donnell in April.
- **Before Ten Thousand** — Spent three years leading seed and Series A investing for a family office, including early investments in Everlane, Warby Parker and ClassPass.
- **2014** — A 2018 company filing dates his service as Ten Thousand co-founder, CEO and director from June 2014.
- **2015** — Ten Thousand appeared in GQ in October with an assortment of a shirt and shorts.
- **2016** — Ten Thousand’s Labs program offered an Endurance Short prototype for customer wear testing.
- **2023** — Ten Thousand announced a $21.5 million Series A and a three-year Life Time partnership.
- **2025** — Forza announced additional investment as part of Ten Thousand’s Series B in August.
- **2026** — Published Train To Live essays about training, capacity and judgment.

## Achievements

- Co-founded Ten Thousand with Eugenio Labadie.
- Helped establish an early customer wear-testing program for apparel development.
- Led Ten Thousand through a $21.5 million Series A announced in 2023.
- Built partnerships with Equinox and Life Time.

## Latest updates

- **2026-07** — Published What You Can Control on July 9, discussing effort, attention and consistency.
- **2026-06** — Published Hard To Surprise on June 11, about maintaining judgment after easy momentum fades.
- **2026-05** — Published Attacking In A Different Direction on May 19, recalling his father’s advice about adapting.
- **2025-12** — Life Time announced Ten Thousand as presenting sponsor of its 2026 LT Games and quoted Nowak as CEO and founder.
- **2025-08** — Forza announced additional investment in Ten Thousand’s Series B.

## Links

- Website: https://www.keithbnowak.com/
- LinkedIn: https://www.linkedin.com/in/keithbnowak
- Twitter/X: https://x.com/keithbnowak

---

Profile page: https://yespress.io/keith-nowak
Published by YesPress — https://yespress.io
Last updated: 2026-10-26