# Keith Granet

> Keith Granet is a Los Angeles-based design business consultant, author, and founder and chairman of Studio Designer. After studying art at Hartwick College and working with Art Gensler, he founded Granet & Associates in 1991, helped develop designers’ product licensing businesses, and co-founded the Leaders of Design Council. His books and consulting focus on the financial, operational, and human decisions behind creative practices.

- **Role:** Founder and Chairman of the Board at Studio Designer; President at Granet & Associates
- **Organizations:** Studio Designer, Granet & Associates, Leaders of Design Council, Designer Speakers’ Bureau, Hartwick College, Gensler, Decorative Furnishings Association
- **Education:** Bachelor of Arts in Art, Hartwick College
- **Known for:** Founded Granet & Associates in 1991., Founder and former CEO of Studio Designer; continues as chairman., Co-founded the Leaders of Design Council with Meg Touborg.

## Career timeline

- **1979** — Graduated from Hartwick College with a Bachelor of Arts in Art; returned to California to work at Gensler.
- **1991** — Founded Granet & Associates to provide financial, operational, strategic and management services to design firms.
- **1994** — Granet & Associates had started its licensing agency by this year, according to Hartwick’s alumni profile.
- **2011** — Published The Business of Design: Balancing Creativity and Profitability, with a foreword by Art Gensler.
- **2012** — Co-founded the Leaders of Design Council with Meg Touborg.
- **2016** — Published The Business of Creativity: How to Build the Right Team for Success.
- **2021** — Published the tenth anniversary edition of The Business of Design.
- **2024** — Discussed Studio Designer’s acquisition of Mydoma with Sarah Daniele on A Well-Designed Business.
- **2025** — Continued as chairman of Studio Designer when Tyler Vieira was appointed CEO in January.
- **2026** — Discussed AI, value-based billing and a planned book about the design industry in 2035 on The Business of Home Podcast.

## Achievements

- Founded Granet & Associates in 1991.
- Founder and former CEO of Studio Designer; continues as chairman.
- Co-founded the Leaders of Design Council with Meg Touborg.
- Authored The Business of Design and The Business of Creativity, plus the tenth anniversary edition of The Business of Design.
- Helped establish Barbara Barry’s first product license with Baker Furniture.
- Hartwick’s 2016 magazine reported that he had helped more than 400 design firms develop their brand positions.
- Guest lecturer at UCLA and the University of Southern California.

## Latest updates

- **2026-03** — On The Business of Home Podcast, discussed a book in progress about the design industry in 2035, the Decorative Furnishings Association acquisition, and plans for an AI symposium.
- **2026-01** — Featured with Grant Kirkpatrick, Tom Stringer and Louis Taylor in a Convo By Design episode about sustaining design practices.
- **2025-04** — Listed as founder delivering the welcome at the Leaders of Design annual conference in San Sebastian, Spain.
- **2025-01** — Continued as Studio Designer chairman as Tyler Vieira became CEO.

## Links

- Website: https://www.granet.net/
- LinkedIn: https://www.linkedin.com/in/keith-granet-52186a4

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Profile page: https://yespress.io/keith-granet
Published by YesPress — https://yespress.io
Last updated: 2026-10-14