# Keith Frankel

> Keith Frankel is CEO of Totango, the customer success platform, where he is fusing AI churn prediction with customer-led growth. A designer-turned-founder, he ran creative and design at HubSpot through its 2014 IPO, built adaptive-learning product at Firecracker (acquired by Wolters Kluwer), then founded Parative, an AI customer-intelligence startup backed by Bain Capital Ventures that forecast churn with greater than 99% accuracy. Totango acquired Parative in 2024 and folded its tech into the Unison growth-intelligence engine. Before any of it, he produced reality television at MTV.

- **Role:** CEO at Totango
- **Organizations:** Totango, Parative, Firecracker, Wolters Kluwer, HubSpot, Transparent Language, MTV, CreativeMornings Boston
- **Nationality:** American
- **Known for:** Led creative and design at HubSpot through its 2014 IPO, Built adaptive-learning product at Firecracker, acquired by Wolters Kluwer in 2018, Founded Parative, raising backing from Bain Capital Ventures and others

## Career timeline

- **pre-2009** — Produced reality television at MTV
- **2009-2011** — Head of Product & UX at Transparent Language
- **2011-2014** — Head of Creative & Design at HubSpot, through its 2014 IPO
- **2014-2018** — Chief Product Officer at Firecracker, an adaptive-learning education company acquired by Wolters Kluwer in 2018
- **2018-2024** — Co-founder and CEO of Parative, an AI customer-intelligence platform backed by Bain Capital Ventures
- **2024** — Totango acquired Parative's technology and team; Frankel joined as Chief Product Officer in October
- **2024** — Launch of Unison, Totango's AI growth-intelligence engine built on Parative's IP
- **2024-present** — Named CEO of Totango

## Achievements

- Led creative and design at HubSpot through its 2014 IPO
- Built adaptive-learning product at Firecracker, acquired by Wolters Kluwer in 2018
- Founded Parative, raising backing from Bain Capital Ventures and others
- Parative's models forecast customer churn with greater than 99% accuracy
- Engineered Parative's acquisition by Totango and rose to CEO
- Drove the launch of Totango's Unison AI growth-intelligence engine
- Host of CreativeMornings Boston

## Latest updates

- **2024-10** — Joined Totango as Chief Product Officer following the acquisition of Parative's technology and team.
- **2024-12** — Helped launch Unison, Totango's AI-driven churn and growth-intelligence engine, built on Parative's IP.
- **2025-01** — Stepped into the CEO role at Totango, leading product, design, and engineering.

## Links

- Website: https://totango.com
- LinkedIn: https://www.linkedin.com/in/keithfrankel/
- Twitter/X: https://twitter.com/totango
- YouTube: https://www.youtube.com/watch?v=hjZWbv6oBLQ
- Facebook: https://www.facebook.com/totango

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Profile page: https://yespress.io/keith-frankel
Published by YesPress — https://yespress.io
Last updated: 2026-06-03