# Keith Cox

> Keith Cox is a San Francisco entrepreneur and early-stage investor who co-founded Vacatia, Pacific Catch, World Wrapps, and Brainstorm Ventures. His work spans restaurants, vacation ownership, and consumer technology. A former Vacatia CEO and chairman, he remained on Pacific Catch’s board after Sam Hallak succeeded him as CEO in September 2026.

- **Role:** Co-founder and board member at Pacific Catch
- **Organizations:** Vacatia, Pacific Catch, World Wrapps, Brainstorm Ventures, Resort Equities, OpenTable, Booz Allen Hamilton, Deloitte & Touche
- **Education:** MBA, Stanford University Graduate School of Business, BAs in Business Economics and Sociology, University of California, Santa Barbara
- **Known for:** Co-founded restaurant concepts World Wrapps and Pacific Catch., Co-founded Brainstorm Ventures and served on OpenTable’s board from 1999 to 2002., Co-founded and led Vacatia during its 2013 $5 million seed financing.

## Career timeline

- **Before 1994** — Worked in management consulting at Booz Allen Hamilton and financial consulting at Deloitte & Touche.
- **1994-1995** — Co-founded World Wrapps; his public profile dates the founder role to 1994, while the restaurant opened in 1995.
- **1999** — Co-founded Brainstorm Ventures and began serving on OpenTable’s board; his OpenTable board tenure ran through 2002.
- **2002-2003** — Co-founded Pacific Catch; company formation and his founder role date to 2002, with the first restaurant opening in San Francisco in 2003.
- **2004** — Founded Resort Equities.
- **2007** — Pacific Catch appeared in Apple’s iPhone maps advertisement.
- **2012-2013** — Co-founded Vacatia; his founder role dates to 2012 and the marketplace launched publicly in 2013.
- **2013** — Led Vacatia as CEO when it announced $5 million in seed financing.
- **2015** — Caroline Shin became Vacatia CEO; Cox was named chairman. Cox and Matt Blair bought back World Wrapps.
- **2017** — Returned to Pacific Catch’s leadership.
- **2026-09** — Sam Hallak succeeded Cox as Pacific Catch CEO; Cox remained on the board.

## Achievements

- Co-founded restaurant concepts World Wrapps and Pacific Catch.
- Co-founded Brainstorm Ventures and served on OpenTable’s board from 1999 to 2002.
- Co-founded and led Vacatia during its 2013 $5 million seed financing.
- Bought back World Wrapps with fellow co-founder Matt Blair in 2015.
- Pacific Catch operated 16 California restaurants at the September 2026 CEO transition.

## Latest updates

- **2026-09** — Pacific Catch named Sam Hallak CEO on September 15; Cox remained involved as a board member. The company reported 16 California restaurants.
- **2026-08** — QSR profiled the World Wrapps revival led by Matt Blair and Keith Cox and its ambition to grow from five to ten restaurants over the following two to three years.
- **2026-01** — Cox discussed Pacific Catch’s origins and pricing with Nation’s Restaurant News; the chain then had 15 restaurants.

## Links

- LinkedIn: https://www.linkedin.com/in/coxkeith

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Profile page: https://yespress.io/keith-cox
Published by YesPress — https://yespress.io
Last updated: 2026-10-12