# Keith Colbourn

> Keith Colbourn is a retail marketing executive who has spent his career turning shopping data into loyalty. He is Executive Vice President and Chief Marketing Officer at Total Wine & More, and previously ran loyalty and lifecycle marketing at Target, loyalty and analytics at Safeway, and retailer digital solutions at Quotient Technology (Coupons.com). Earlier roles at dunnhumby, FreshDirect, and The Loyalty Group (now LoyaltyOne) put him at the front of the shift from paper coupons to mobile-first, data-driven customer programs.

- **Role:** Executive Vice President & Chief Marketing Officer at Total Wine & More
- **Organizations:** Total Wine & More, Target Corporation, Quotient Technology (Coupons.com), Safeway, dunnhumby, FreshDirect, The Loyalty Group (LoyaltyOne / AIR MILES)
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce, Queen's University, Kingston, Ontario
- **Known for:** Named to 'Who's Who in Digital Shopper Marketing and E-Commerce' (2014) by Shopper Marketer Magazine, Led Target's loyalty portfolio including the Cartwheel savings app during his tenure as SVP of Loyalty and Lifecycle Marketing, Helped launch FreshDirect's DeliveryPass, an early grocery subscription/membership program

## Career timeline

- **Early career** — Loyalty marketing roles at The Loyalty Group (now LoyaltyOne) / AIR MILES Reward Program in Toronto
- **Mid career** — Leadership roles at FreshDirect in New York, helping launch the DeliveryPass subscription program
- **~2008-2011** — Vice President and Global Loyalty Practice Leader at dunnhumby USA
- **2011** — Joined Safeway as Group Vice President of Loyalty Marketing
- **2013** — Promoted to Senior Vice President of Loyalty and Analytics at Safeway
- **2014** — Named to 'Who's Who in Digital Shopper Marketing and E-Commerce' by Shopper Marketer Magazine
- **2014-2015** — SVP of Retailer Digital Solutions at Quotient Technology (Coupons.com), leading the Retailer iQ platform
- **2016** — Named Senior Vice President of Loyalty and Lifecycle Marketing at Target Corporation
- **Recent** — Executive Vice President & Chief Marketing Officer at Total Wine & More

## Achievements

- Named to 'Who's Who in Digital Shopper Marketing and E-Commerce' (2014) by Shopper Marketer Magazine
- Led Target's loyalty portfolio including the Cartwheel savings app during his tenure as SVP of Loyalty and Lifecycle Marketing
- Helped launch FreshDirect's DeliveryPass, an early grocery subscription/membership program
- Built and led Safeway's digital loyalty marketing and analytics, positioning it as an early digital loyalty front-runner
- Led Quotient Technology's Retailer iQ platform connecting retailers with shoppers across mobile, social and desktop

## Latest updates

- **2026-07** — Serving as Executive Vice President & Chief Marketing Officer at Total Wine & More, based in the Washington DC-Baltimore area.

## Links

- Website: https://www.totalwine.com
- LinkedIn: https://www.linkedin.com/in/keithcolbourn/

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Profile page: https://yespress.io/keith-colbourn
Published by YesPress — https://yespress.io
Last updated: 2026-07-27