# Keigo Okumura

> Keigo Okumura is Vice President of Marketing at ServiceNow Japan, bringing over two decades of marketing leadership across enterprise technology giants including Oracle, Adobe, Dell Technologies, and Citrix. Based in Japan, he oversees marketing strategy for ServiceNow's Japan region, helping drive the AI-powered workflow platform's expansion in one of the world's most demanding enterprise markets. His career arc - from systems engineer at Hitachi Solutions to VP at a $13B+ cloud company - reflects a rare blend of technical grounding and strategic marketing acumen.

- **Role:** Vice President, Marketing at ServiceNow Japan
- **Organizations:** ServiceNow, Oracle, Adobe, Dell Technologies, Citrix, Hitachi Solutions East Japan
- **Nationality:** Japanese
- **Education:** Accelerate Executive Insight in Strategic Intelligence, IESE Business School
- **Known for:** Built and led marketing functions for five of the world's largest enterprise technology companies in Japan, Rose from Systems Engineer to VP-level marketing leadership across 20+ year career, Led Japan enterprise marketing at Oracle as Senior Director and Head of Japan Marketing

## Career timeline

- **Early career** — Systems Engineer at Hitachi Solutions East Japan - started in technical SE role before transitioning to marketing
- **Mid-career** — Japan Marketing Director at Citrix - led marketing for networking software in Japan
- **Mid-career** — Japan Marketing Director at Dell Technologies - drove marketing strategy for computer networking and hardware
- **Mid-career** — Head of Japan Enterprise Marketing at Adobe - led enterprise segment marketing across Japan
- **Pre-2023** — Director, Campaign Marketing at Oracle Japan
- **Pre-2023** — Senior Director and Head of Japan Marketing at Oracle - top marketing leadership for Oracle Japan
- **2014** — Completed Executive education at IESE Business School - Strategic Intelligence program
- **December 2023** — Appointed Vice President, Marketing at ServiceNow Japan - announced by President Masatoshi Suzuki

## Achievements

- Built and led marketing functions for five of the world's largest enterprise technology companies in Japan
- Rose from Systems Engineer to VP-level marketing leadership across 20+ year career
- Led Japan enterprise marketing at Oracle as Senior Director and Head of Japan Marketing
- Headed Japan Enterprise Marketing at Adobe, driving adoption across Japan's enterprise segment
- Appointed VP Marketing at ServiceNow Japan in December 2023 to strengthen Japan region marketing
- Completed executive education at IESE Business School in 2014

## Latest updates

- **2023-12** — Appointed Vice President, Marketing at ServiceNow Japan, effective December 1, 2023

## Links

- Website: https://servicenow.com
- LinkedIn: https://www.linkedin.com/in/keigo-okumura-64ab273
- Facebook: https://www.facebook.com/KeigoOkumura/

---

Profile page: https://yespress.io/keigo-okumura
Published by YesPress — https://yespress.io
Last updated: 2026-06-29