# Kees Wolters

> Kees Wolters is a co-founder of Rotterdam-based Mopinion and became Group Chief Marketing Officer at Netigate in March 2026, following Netigate’s acquisition of Mopinion in September 2025. His background spans web design, UX and digital marketing, including positions at Philips and USG Marketing. Mopinion became Netigate Digital on 14 October 2026.

- **Role:** Group Chief Marketing Officer at Netigate
- **Organizations:** Netigate, Mopinion (now Netigate Digital), Philips, USG Marketing
- **Known for:** Co-founded Mopinion with Udesh Jadnanansing and Floris Snuif., Helped develop a digital feedback business whose customers include Air France-KLM, Vodafone and Allianz., Joined Netigate’s leadership as Group Chief Marketing Officer after the acquisition.

## Career timeline

- **Before Mopinion** — Worked in web agencies and held digital marketing positions at Philips and USG Marketing.
- **2009** — Began the agency collaboration with Udesh Jadnanansing and Floris Snuif that preceded Mopinion, according to Jadnanansing’s retrospective account.
- **2013** — Co-founded Mopinion with Udesh Jadnanansing and Floris Snuif; date used in the March 2026 appointment announcement.
- **2016** — Mopinion raised €500,000 from Capital Mills in July.
- **2024** — Led marketing and product at Mopinion; discussed design and AI in a November interview and authored the December Smart Recaps introduction.
- **2025** — Netigate announced its acquisition of Mopinion on 23 September.
- **2026** — Appointed Group CMO at Netigate on 19 March; Mopinion became Netigate Digital on 14 October.

## Achievements

- Co-founded Mopinion with Udesh Jadnanansing and Floris Snuif.
- Helped develop a digital feedback business whose customers include Air France-KLM, Vodafone and Allianz.
- Joined Netigate’s leadership as Group Chief Marketing Officer after the acquisition.

## Latest updates

- **2026-10** — Mopinion officially became Netigate Digital on 14 October, connecting its digital feedback offering more closely with Netigate Insights.
- **2026-03** — Netigate appointed Wolters Group Chief Marketing Officer on 19 March.
- **2025-10** — Appeared with Netigate CEO Maria Börjesson at Mopinion Connects in Rotterdam to discuss the joint product vision.
- **2025-09** — Netigate announced the acquisition of Mopinion on 23 September.

## Links

- LinkedIn: https://www.linkedin.com/in/keeswolters/

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Profile page: https://yespress.io/kees-wolters
Published by YesPress — https://yespress.io
Last updated: 2026-10-15