# Kees Hertogh

> Kees Hertogh is Vice President of Public Sector & Healthcare Marketing at Microsoft, based in Redmond, Washington. A Netherlands-born executive who joined Microsoft via the 2002 Navision acquisition, he has spent over two decades at the company rising from product management on Microsoft Dynamics AX through to VP-level leadership over the global marketing strategy for Microsoft's healthcare, life sciences, education, and government verticals. He is the primary public face of Microsoft Dragon Copilot - the AI clinical workflow assistant reaching 100,000+ clinicians - and a prolific industry blogger and conference speaker on responsible AI in healthcare.

- **Role:** Vice President, Public Sector & Healthcare Marketing at Microsoft
- **Organizations:** Microsoft, Navision Software, Exact Software
- **From:** Netherlands
- **Nationality:** Dutch
- **Education:** Bachelor of Science - Business Administration / Management Accounting, Hogeschool Haarlem (now Inholland University of Applied Sciences)
- **Known for:** Led go-to-market strategy for Microsoft Dragon Copilot, an AI clinical workflow assistant that reached 100,000+ clinician users and expanded to 9 countries within its first year, Defined product and go-to-market strategies for Microsoft Power Platform and the Microsoft Cloud for Industry family, Co-authored agentic AI readiness research with The Health Management Academy, published in association with NEJM

## Career timeline

- **~1994-1999** — Product Manager at Exact Software, Netherlands-based ERP and accounting software company
- **1999-2002** — Product Director at Navision Software (Danish ERP company), Denmark/Netherlands
- **2002** — Joined Microsoft via $1.45B acquisition of Navision Software by Microsoft
- **2002-2008** — Product Manager, Microsoft Dynamics AX
- **2008-2013** — Director, Product Management - Microsoft Dynamics AX; oversaw AX 2009, AX 2009 SP1, AX 2012, AX 2012 R2
- **2013-2016** — Director, Product Marketing - Microsoft Dynamics; presented at Convergence 2013
- **2016-2018** — Senior Director, Technical Product Marketing - Dynamics 365; co-launched FastTrack for Dynamics 365
- **2018-2021** — General Manager, Global Industry Product Marketing; defined go-to-market for Microsoft Power Platform and Microsoft Cloud for Industry
- **2021** — Promoted to Vice President, Public Sector & Healthcare Marketing
- **2024** — Led HIMSS24 session on Generative AI in Healthcare; participated in HLTH 2024
- **2025-03** — Primary public announcer of Microsoft Dragon Copilot launch at HIMSS 2025
- **2025-06** — Led Microsoft presence at HLTH Europe 2025, covering Dragon Copilot European expansion
- **2025-11** — Featured at Microsoft Ignite 2025 on public sector and healthcare AI
- **2026-02** — Co-authored research with The Health Management Academy published via NEJM on healthcare's agentic AI readiness
- **2026-03** — Led Microsoft Dragon Copilot announcements at HIMSS 2026; Dragon Copilot reaches 100,000+ clinician users

## Achievements

- Led go-to-market strategy for Microsoft Dragon Copilot, an AI clinical workflow assistant that reached 100,000+ clinician users and expanded to 9 countries within its first year
- Defined product and go-to-market strategies for Microsoft Power Platform and the Microsoft Cloud for Industry family
- Co-authored agentic AI readiness research with The Health Management Academy, published in association with NEJM
- Over 22 years at Microsoft in progressively senior roles, from product manager to Vice President
- Led the global marketing strategy for Microsoft Cloud for Healthcare, Microsoft's healthcare industry cloud
- Regular keynote and featured speaker at HIMSS, HLTH, HLTH Europe, and Microsoft Ignite
- Authored 14+ industry blog articles on Microsoft's healthcare and public sector AI strategy
- Oversaw Microsoft Dynamics AX through its major release cycle (AX 2009 through Dynamics 365 for Operations)

## Latest updates

- **2026-05** — Published 'AI for Better Health: Enabling every person on the planet to live healthier' on Microsoft Industry Blog
- **2026-04** — Published 'Building secure foundations for responsible AI in healthcare with Microsoft' on Microsoft Cloud Blog
- **2026-03** — Led Dragon Copilot announcements at HIMSS 2026; product reached 100,000+ clinician users across 9 countries
- **2026-02** — Co-authored healthcare agentic AI readiness research with The Health Management Academy (published via NEJM); found only 3% of health execs have deployed AI agents in live workflows
- **2025-11** — Featured at Microsoft Ignite 2025 in 'On Air' segment on public sector and healthcare AI
- **2025-10** — Announced Dragon Copilot expansion to nursing teams and new geographies at HLTH 2025
- **2025-06** — Led Microsoft presence at HLTH Europe 2025 in Amsterdam, covering Dragon Copilot's European launch
- **2025-03** — Announced Microsoft Dragon Copilot launch at HIMSS 2025

## Links

- Website: https://www.microsoft.com/en-us/industry/blog/author/kees-hertogh/
- LinkedIn: http://www.linkedin.com/in/kees-hertogh-6275704
- Twitter/X: https://twitter.com/keeshert

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Profile page: https://yespress.io/kees-hertogh
Published by YesPress — https://yespress.io
Last updated: 2026-05-31