# KeepingCount

> KeepingCount is an industry-focused outsourced accounting and bookkeeping platform that takes the finance function off business owners' plates. Founded in 2023 by Jeff Russell and backed by Housatonic Partners, the company is building vertical-specific brands - real estate, construction, e-commerce, vacation rentals, life sciences, consumer products and professional services - staffed by accountants who specialize in each industry rather than the traditional geography-based generalist model. KeepingCount delivers accounting, advisory (CFO/controller), tax and payroll services on platforms like Sage Intacct and QuickBooks Online, managing more than $250 million in annual client revenue.

- **Founded:** 2023
- **Headquarters:** Boise, Idaho, United States
- **Founders:** Jeff Russell (Founder & CEO (Keeping Count Holdings); previously founder of Jitasa)
- **Team size:** ~26 employees (remote-first)
- **Products:** Accounting Services, Advisory Services, Platform Technologies
- **Notable:** Launched in September 2023 with Housatonic Partners as a brand-new industry-focused accounting platform., Completed four acquisitions within roughly a year: RealCount, Reveal Business Solutions, TAABS (Dec 2023) and Ximplifi (2024)., Manages $250M+ in annual client revenue across 18+ industry verticals.

## Products & services

- **Accounting Services** — Outsourced bookkeeping, accounts payable/receivable, bank and inventory reconciliations, catch-up and clean-up accounting, payroll and tax preparation to keep accurate, audit-ready financial records.
- **Advisory Services** — Fractional CFO and controller guidance - financial strategy, budgeting, cash-flow management, project costing/profitability, predictive KPIs and growth planning.
- **Platform Technologies** — Implementation and customization of accounting platforms including Sage Intacct and QuickBooks Online, plus financial dashboards and reporting integrations.

## Achievements

- Launched in September 2023 with Housatonic Partners as a brand-new industry-focused accounting platform.
- Completed four acquisitions within roughly a year: RealCount, Reveal Business Solutions, TAABS (Dec 2023) and Ximplifi (2024).
- Manages $250M+ in annual client revenue across 18+ industry verticals.
- Team carries 355 years of combined accounting experience.
- Built a fully remote, employee-first operating model.

## Latest updates

- **2024** — Completed acquisition of Ximplifi, its fourth acquisition, deepening vacation-rental and short-term-rental accounting capabilities.
- **2023-12** — TAABS (Total Accounting and Bookkeeping Solutions, founded 1996) joined the platform; owner Song Pettus became COO.
- **2023-09** — Jeff Russell launched Keeping Count Holdings with Housatonic Partners and announced acquisitions of RealCount and Reveal Business Solutions.

## Links

- Website: https://www.keepingcount.com
- LinkedIn: https://www.linkedin.com/company/keepingcount
- Twitter/X: https://twitter.com/keepingcountllc
- Instagram: https://www.instagram.com/keepingcountllc
- Facebook: https://www.facebook.com/keepingcountllc

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Profile page: https://yespress.io/keepingcount
Published by YesPress — https://yespress.io
Last updated: 2026-06-14