# Keen Decision Systems

> Keen Decision Systems sells marketing measurement and planning software to brands and agencies. Its Bayesian models connect advertising, retail and business data to revenue and profit forecasts, helping teams allocate budgets across channels and weeks. Its current offering includes Keen OS, Keen Measure, Keen Plan and Keen AI Cortex.

- **Founded:** 2010
- **Headquarters:** Cary, United States
- **Founders:** Greg Dolan (Co-founder and CEO), John Busbice (Founder and Chief Decision Science Officer), Alan Hart (Co-founder; former Partner and Head of Marketing)
- **Products:** Keen OS, Keen Measure, Keen Plan, Keen AI Cortex, Keen MCP & Headless API
- **Notable:** Raised an $11 million Series B in July 2022., Keen’s awards archive lists its eighth Inc. 5000 appearance in 2026, at No. 3,631., Named Overall RetailTech Analytics Solution Provider of the Year in the 2025 RetailTech Breakthrough Awards.

## Products & services

- **Keen OS** — Connected software for measurement, weekly investment planning, financial forecasting and comparison with actual results.
- **Keen Measure** — Models incremental marketing contribution across brand, commerce, retail and offline channels.
- **Keen Plan** — Builds media investment scenarios tied to financial objectives and spending constraints.
- **Keen AI Cortex** — Underlying modeling and optimization engine using Bayesian priors, response curves and brand-specific data.
- **Keen MCP & Headless API** — Access to modeling inputs, plans and forecasts within a customer’s own systems.
- **Managed service** — Keen operates the data, modeling and planning process for customers.

## Achievements

- Raised an $11 million Series B in July 2022.
- Keen’s awards archive lists its eighth Inc. 5000 appearance in 2026, at No. 3,631.
- Named Overall RetailTech Analytics Solution Provider of the Year in the 2025 RetailTech Breakthrough Awards.
- Reports more than 450 brands using its modeling platform.

## Latest updates

- **2026-01** — Iridio by RRD announced an alliance with Keen to strengthen marketing mix modeling and attribution services.
- **2026-08** — Keen’s awards archive lists the company at No. 3,631 on the 2026 Inc. 5000, its eighth appearance.

## Links

- Website: https://keends.com/
- LinkedIn: https://www.linkedin.com/company/keen-strategy-llc/
- Twitter/X: https://twitter.com/keen_decisions
- YouTube: https://www.youtube.com/@keends
- Facebook: https://facebook.com/keends/

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Profile page: https://yespress.io/keen-decision-systems
Published by YesPress — https://yespress.io
Last updated: 2026-10-16