# Keap

> Keap (formerly Infusionsoft) is an all-in-one CRM and marketing/sales automation platform built exclusively for small businesses. Founded in 2001 in Arizona by Clate Mask and the Martineau brothers, Keap helps entrepreneurs automate follow-up, manage contacts, process payments, and grow revenue through a unified platform. With over 31,500 customers, $85M+ in annual revenue, and a history of processing billions in payments, Keap is a leading SMB-focused CRM that was acquired by Thryv Holdings in October 2024 for $80M.

- **Founded:** 2001
- **Headquarters:** Chandler, Arizona, USA
- **Founders:** Clate Mask (CEO & Co-founder), Scott Martineau (Co-founder & SVP Product Strategy), Eric Martineau (Co-founder)
- **Team size:** ~323 employees (post-acquisition; 650+ at historical peak)
- **Products:** Keap CRM, Marketing Automation, Email & Text Marketing, Sales Pipeline Management, Landing Pages
- **Notable:** Founded in a spare bedroom in 2000, grew to $100M revenue by 2017, Raised over $207.9M in venture funding from Goldman Sachs, Bain Capital Ventures, and ORIX Growth Capital, Processed $2.6 billion in payments through integrated tools in 2021

## Products & services

- **Keap CRM** — All-in-one contact management system for storing contact info, interaction histories, notes, emails, phone calls, payments, and invoices.
- **Marketing Automation** — Drag-and-drop automation builder that triggers campaigns based on contact actions or time-based rules.
- **Email & Text Marketing** — Broadcast emails, 1:1 emails, SMS/text messaging, and automated sequences.
- **Sales Pipeline Management** — Visual pipeline to track leads and deals through the sales process.
- **Landing Pages** — Built-in landing page builder for lead capture.
- **Appointments** — Scheduling and calendar sync for service businesses.
- **Keap Pay** — Integrated payment processing supporting PayPal, Stripe, WePay/Chase, EVO, Eway, and Nexus Merchants; includes invoicing with payment links and automated reminders.
- **Keap Ultimate** — Premium tier launched January 2024 with AI-powered features and a redesigned user experience.
- **Infusionsoft by Keap (Max Classic)** — Legacy product for power users and established Infusionsoft customers with advanced features.
- **Reporting & Dashboards** — Business performance analytics and reporting tools.
- **Mobile App** — iOS and Android app for on-the-go CRM management.

## Achievements

- Founded in a spare bedroom in 2000, grew to $100M revenue by 2017
- Raised over $207.9M in venture funding from Goldman Sachs, Bain Capital Ventures, and ORIX Growth Capital
- Processed $2.6 billion in payments through integrated tools in 2021
- Sent 23.5 billion emails and processed $2.5 billion in payments in 2022
- Rebranded from Infusionsoft to Keap in January 2019 to serve a broader small business audience
- Named 2024 G2 Best Software Award recipient — #1 Best Products for Sales, #1 All-in-one CRM, #3 Top 50 for Small Business
- Recognized in 274 Spring 2024 G2 reports across CRM and marketing automation categories
- Great Place to Work certified for 2023–2024 with 87%+ employee satisfaction
- Acquired by Thryv Holdings for $80M in October 2024, joining a combined SaaS business with 100,000+ subscribers
- Developer ecosystem with 2,500+ integrations and an official SDK on GitHub
- Launched Keap Ultimate with AI-powered features in January 2024

## Latest updates

- **2026-01** — Keap continues operating under Thryv Holdings as an integrated SMB CRM and automation product; Thryv Q4 2025 SaaS revenue up 14.1% YoY to $119M, partly driven by Keap integration.
- **2024-10** — Acquired by Thryv Holdings (NASDAQ: THRY) for $80M in an all-cash transaction, closing October 31, 2024.
- **2024-08** — Hosted the inaugural Ultimate Automator Awards at the Let's Grow Summit in Phoenix, recognizing top small business automation users.
- **2024-04** — Named a 2024 G2 Best Software Award recipient, recognized in 274 Spring 2024 G2 reports.
- **2024-02** — Launched the Keap Customer Community App for collaboration and expert guidance among customers.
- **2024-01** — Launched Keap Ultimate, a new premium product tier featuring AI-powered marketing automation and a redesigned user experience.

## Links

- Website: https://keap.com
- LinkedIn: https://www.linkedin.com/company/keap-growing/
- Twitter/X: https://x.com/keapgrowing
- GitHub: https://github.com/infusionsoft
- YouTube: https://www.youtube.com/@Keapgrowing
- Instagram: https://www.instagram.com/keap
- Facebook: https://www.facebook.com/Keap/
- TikTok: https://www.tiktok.com/@keap.com

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Profile page: https://yespress.io/keap
Published by YesPress — https://yespress.io
Last updated: 2026-04-09