# Katie Wagner

> Katie Wagner is the founder, president and CEO of KWSM: a digital marketing agency. A former television and radio journalist, she founded the agency in 2010 and developed its brand journalism approach to lead generation, employer branding and content creation. She also speaks, writes and mentors emerging leaders.

- **Role:** Founder, President & CEO at KWSM: a digital marketing agency
- **Organizations:** KWSM: a digital marketing agency, Vistage, ProVisors, Young Entrepreneur Council, Chapman University (mentorship and entrepreneurship roles), Web Wise Kids (former advisory board member), American Humane Association (volunteer responder)
- **Education:** B.S. in Broadcast Journalism and B.A. in International Relations; magna cum laude, Boston University
- **Known for:** Built KWSM from a solo practice into an agency with offices in Orange County, San Diego, Atlanta and Las Vegas., Received Web Wise Kids’ Champion for Children Award in 2012., Served as an entrepreneur in residence and MBA mentor at Chapman University.

## Career timeline

- **Before 2010** — Spent approximately 15 years in television and radio journalism, including investigative reporting and anchoring.
- **2010** — Founded Katie Wagner Social Media.
- **2012** — Received Web Wise Kids’ Champion for Children Award.
- **2016** — Agency opened an Atlanta office.
- **2018** — Rebranded the agency as KWSM: a digital marketing agency.
- **2025** — Discussed brand journalism and employer branding on Get Unstuck & On Target; spoke on nearbound marketing at the Brighter Web conference.
- **2026** — Continued publishing on employer branding and employee storytelling; appeared on North Fulton Business Radio in August.

## Achievements

- Built KWSM from a solo practice into an agency with offices in Orange County, San Diego, Atlanta and Las Vegas.
- Received Web Wise Kids’ Champion for Children Award in 2012.
- Served as an entrepreneur in residence and MBA mentor at Chapman University.
- Graduated magna cum laude from Boston University.

## Latest updates

- **2026-08** — Published Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent on August 11.
- **2026-08** — Appeared on North Fulton Business Radio, episode 976, discussing lead generation content and brand journalism on August 5.
- **2026-05** — Published The CEO’s Guide to Employer Branding on May 7.
- **2025-12** — A Brighter Web published her conference talk on nearbound marketing on December 4.

## Links

- Website: https://kwsmdigital.com/about-us/our-team/katie-wagner/
- LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm/

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Profile page: https://yespress.io/katie-wagner
Published by YesPress — https://yespress.io
Last updated: 2026-10-21