# Katie Foote

> Katie Foote is the Senior Vice President and Chief Marketing Officer of Manhattan Associates, where she leads global brand, product marketing, communications, demand generation, and go-to-market strategy. Her route from university admissions through ExactTarget, Salesforce, Drift, and CaptivateIQ has produced a practical leadership system that balances people, pipeline, and process while keeping customer experience at the center.

- **Role:** Senior Vice President and Chief Marketing Officer at Manhattan Associates
- **Organizations:** Manhattan Associates, CaptivateIQ, Drift, Salesforce, ExactTarget, DePauw University, Breakout, DIVACS
- **Nationality:** American
- **Education:** Bachelor of Arts in English, DePauw University
- **Known for:** Became a three-time chief marketing officer across Drift, CaptivateIQ, and Manhattan Associates., At CaptivateIQ, helped reposition the business from a single-product company to a multi-product Sales Performance Management platform and led a comprehensive brand transformation., Led marketing at Drift during a transformation that the Manhattan Associates appointment release says produced double-digit pipeline growth while improving marketing efficiency.

## Career timeline

- **2006-2009** — Worked in admission at DePauw University, progressing from admission officer to assistant director.
- **2009-2013** — Held a series of marketing communications roles at ExactTarget, including director of marketing communications.
- **2013-2021** — Spent more than seven years at Salesforce in customer marketing, product marketing, commercial marketing, strategic initiatives, and global field strategy leadership roles.
- **2021-2023** — Joined Drift as SVP of Revenue Marketing and became Chief Marketing Officer, leading global marketing during a period of enterprise transformation.
- **2023-2026** — Served as Chief Marketing Officer of CaptivateIQ, leading an integrated marketing and business development organization and the company pipeline target.
- **2026** — Appointed Senior Vice President and Chief Marketing Officer of Manhattan Associates on January 12.
- **2026** — Helped introduce Manhattan Associates' refreshed brand expression and 'Always Ahead' tagline at Momentum 2026.

## Achievements

- Became a three-time chief marketing officer across Drift, CaptivateIQ, and Manhattan Associates.
- At CaptivateIQ, helped reposition the business from a single-product company to a multi-product Sales Performance Management platform and led a comprehensive brand transformation.
- Led marketing at Drift during a transformation that the Manhattan Associates appointment release says produced double-digit pipeline growth while improving marketing efficiency.
- Held marketing leadership responsibilities across products and geographies during more than seven years at Salesforce.
- Led the refreshed Manhattan Associates brand expression unveiled at Momentum 2026.
- Is a frequent industry speaker and advisor focused on AI-driven marketing, go-to-market efficiency, and leadership development.

## Latest updates

- **2026-07** — Moderated a Momentum 2026 discussion with retail leaders from Vineyard Vines, Arc'teryx, and Belk about unified commerce, store operations, AI, and customer experience.
- **2026-06** — Discussed the refreshed Manhattan brand as a living system shaped by employees, customers, partners, and prospects.
- **2026-05** — Helped unveil Manhattan Associates' refreshed brand expression and 'Always Ahead' tagline at Momentum 2026.
- **2026-03** — Commented on the 2026 Unified Commerce Benchmark, arguing that retail leaders connect the entire customer journey rather than relying on a single standout channel.
- **2026-01** — Joined Manhattan Associates as Senior Vice President and Chief Marketing Officer.

## Links

- Website: https://www.manh.com/about-us/who-we-are/leadership-team/katie-foote
- LinkedIn: https://www.linkedin.com/in/katie-foote-72195325

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Profile page: https://yespress.io/katie-foote
Published by YesPress — https://yespress.io
Last updated: 2026-08-21