# Katie Babineau

> Katie Babineau is the Chief Marketing Officer of Beyond Yoga, the Culver City premium activewear brand acquired by Levi Strauss & Co. in 2021. She spent roughly fifteen years in consumer technology - Sony Electronics, GoPro, Apple via TBWA\Media Arts Lab, and Snap Inc., where she was Global Head of Marketing - before joining Beyond Yoga as VP of Marketing in 2024 and stepping up to CMO. In 2025 she led the brand's first full reset, a platform called Seek Beyond built around the idea of progress over perfection, with actor and writer Issa Rae as the brand's first celebrity partner writing and performing a spoken-word anthem. She brings a test-and-learn technology mindset to apparel, argues loudly that brand and growth marketing should never be separated, and prefers hyperlocal, in-person community events to another round of picture-perfect ad creative.

- **Role:** Chief Marketing Officer at Beyond Yoga (Levi Strauss & Co.)
- **Organizations:** Beyond Yoga, Levi Strauss & Co., Snap Inc. (Snapchat), Apple (via TBWA\Media Arts Lab), GoPro, Sony Electronics, Maven, Brand Innovators
- **Nationality:** American
- **Education:** Bachelor of Arts, Political Science and Communication, University of California, San Diego
- **Known for:** Led Beyond Yoga's first major brand reset, the Seek Beyond platform, launched July 2025, Secured Issa Rae as Beyond Yoga's first-ever celebrity partner, with Rae writing and performing the campaign's spoken-word anthem, Oversaw marketing during a period of 17% annual revenue growth and 45% year-over-year growth in Q4 2025

## Career timeline

- **2012** — Joins Sony Electronics in product and corporate communications
- **2014** — Moves to direct-to-consumer, e-commerce and retail at Sony Electronics
- **2015** — Joins GoPro leading global social and influencer marketing
- **2016** — Becomes Head of Community at GoPro
- **2018** — Global Brand Director on Apple through TBWA\Media Arts Lab
- **2019** — Global Head of Marketing for Snap Lab at Snap Inc., working on AR and hardware
- **2022** — Global Head of Marketing at Snapchat
- **2024** — Joins Beyond Yoga as VP of Marketing (announced April 2024)
- **2024** — Launches New York pop-up in October pairing holiday collection with fitness classes
- **2025** — Serving as Chief Marketing Officer; appears on The Current's Big Impression podcast at SXSW in March
- **2025** — Launches Seek Beyond brand platform on July 24 with Issa Rae anthem and an outdoors collection
- **2025** — Beyond Yoga expands toward 14 retail locations; reports 17% annual revenue growth and 45% in Q4
- **2026** — Listed as a speaker at NRF 2026: Retail's Big Show in New York, January 11-13

## Achievements

- Led Beyond Yoga's first major brand reset, the Seek Beyond platform, launched July 2025
- Secured Issa Rae as Beyond Yoga's first-ever celebrity partner, with Rae writing and performing the campaign's spoken-word anthem
- Oversaw marketing during a period of 17% annual revenue growth and 45% year-over-year growth in Q4 2025
- Drove Beyond Yoga's retail expansion strategy from 8 toward 14 stores, using a hyperlocal launch model
- Global Head of Marketing at Snapchat and previously at Snap Lab, launching augmented reality products
- Global Brand Director on the Apple account at TBWA\Media Arts Lab
- Built GoPro's community function during the period the brand won a Shorty Award for its Instagram presence
- Teaches Storytelling for Innovators, an eight-day cohort course on Maven

## Latest updates

- **2024-04** — Announced as VP of Marketing at Beyond Yoga in a Levi Strauss & Co. profile
- **2024-10** — Beyond Yoga runs a New York pop-up pairing the holiday collection with fitness classes
- **2025-03** — Appears on The Current's Big Impression podcast at SXSW discussing community, retail and men's expansion
- **2025-07** — Launches the Seek Beyond brand platform with an original anthem written and performed by Issa Rae, plus a new Outdoors collection including the $118 Peak Pant
- **2025-08** — Beyond Yoga runs its first brand trip in partnership with Visit California
- **2025-12** — Beyond Yoga reports 17% annual revenue growth and 45% year-over-year growth in Q4, attributed in part to Seek Beyond
- **2026-01** — Listed as a speaker at NRF 2026: Retail's Big Show in New York

## Links

- Website: https://beyondyoga.com
- LinkedIn: http://www.linkedin.com/in/kbabs
- Twitter/X: https://x.com/katie_babineau
- Instagram: https://www.instagram.com/katiebabineau/

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Profile page: https://yespress.io/katie-babineau
Published by YesPress — https://yespress.io
Last updated: 2026-07-27