# Katherine Brodie

> Katherine Brodie is the Chief Marketing Officer of Frances Valentine, the New York fashion house co-founded by Elyce Arons with her best friend, the late Kate Spade, and Andy Spade. Brodie joined in January 2025 after roughly two decades spent building direct-to-consumer engines for design-led brands: eCommerce at Kate Spade, digital marketing at C. Wonder and Club Monaco, eCommerce at Reese Witherspoon's Draper James, and VP of Marketing & eCommerce at Rifle Paper Co., followed by a VP of Marketing post at CAKE. At Frances Valentine she runs a marketing operation that behaves less like a department and more like a production studio - video-first storytelling, creator-style content, and a community organized around color and joy. The strategic bet is contrarian by industry standards: while most fashion brands chase shoppers under 35, Brodie's team has built a viral social presence around women 50 and up, with Arons herself as the on-camera personality. The approach has coincided with rapid growth for the brand across e-commerce, its expanding retail fleet, and wholesale.

- **Role:** Chief Marketing Officer at Frances Valentine
- **Organizations:** Frances Valentine, CAKE, Rifle Paper Co., Draper James, Club Monaco, C. Wonder, Kate Spade New York
- **Nationality:** American
- **Known for:** Appointed Chief Marketing Officer of Frances Valentine in January 2025, Built Frances Valentine's video-first, creator-style content operation, run in-house like a production studio, Helped position Frances Valentine as a rare fashion brand with viral social traction among women aged 50 and older

## Career timeline

- **2000s** — Begins her career in e-commerce, working as an eCommerce manager at Kate Spade New York
- **2012** — Joins C. Wonder as eCommerce Manager, later becoming Director of Digital Marketing
- **2010s** — Serves as Director of Digital Marketing at Club Monaco
- **2010s** — Director of eCommerce at Draper James, the Southern-inflected label founded by Reese Witherspoon
- **2010s-2020s** — Vice President of Marketing & eCommerce at Rifle Paper Co. in Winter Park, Florida
- **2020s** — Vice President of Marketing at CAKE
- **2025-01** — Named Chief Marketing Officer of Frances Valentine, based in New York
- **2026-06** — Appears on Retail TouchPoints' Retail Remix podcast (episode 285) to discuss Frances Valentine's social-first strategy built around women 50 and up

## Achievements

- Appointed Chief Marketing Officer of Frances Valentine in January 2025
- Built Frances Valentine's video-first, creator-style content operation, run in-house like a production studio
- Helped position Frances Valentine as a rare fashion brand with viral social traction among women aged 50 and older
- Roughly two decades of direct-to-consumer and e-commerce leadership across Kate Spade, C. Wonder, Club Monaco, Draper James and Rifle Paper Co.
- Led marketing and e-commerce at Rifle Paper Co. as VP during the stationery-turned-lifestyle brand's expansion
- Oversees marketing across a business split roughly 50% e-commerce, 30% retail and 20% wholesale

## Latest updates

- **2026-06** — Appeared on Retail TouchPoints' Retail Remix podcast (episode 285, the first hosted by new Editor-in-Chief Kate Robertson) discussing how Frances Valentine scaled through video-first storytelling, creator-style content and a community built around color and joy.
- **2025-01** — Began her tenure as Chief Marketing Officer at Frances Valentine in New York.

## Links

- Website: https://francesvalentine.com
- LinkedIn: http://www.linkedin.com/in/katherine-brodie-bb977626

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Profile page: https://yespress.io/katherine-brodie
Published by YesPress — https://yespress.io
Last updated: 2026-07-27