# Katherine Beede

> Katherine Godfrey Beede is Executive Vice President and Chief Marketing Officer of The TJX Companies, the Framingham, Massachusetts off-price retail group behind T.J.Maxx, Marshalls, HomeGoods, Homesense, Sierra, Winners and TK Maxx. She stepped into the top marketing seat in February 2024 after roughly a quarter-century inside the company, having previously run marketing for HomeGoods, then T.J.Maxx, then the combined T.J.Maxx and Marshalls division known internally as MarMaxx. Before TJX she spent a decade on the agency side in Boston and Philadelphia, at shops including Hill Holliday, LevLane, Arnold Worldwide and Holland Mark Martin. Her remit now covers marketing for a roughly $60 billion retailer with more than 5,200 stores across nine countries, built on a business model that sells a shopping trip nobody can fully predict - the so-called treasure hunt. She keeps an unusually low public profile for a Fortune 100 CMO.

- **Role:** Executive Vice President, Chief Marketing Officer at The TJX Companies, Inc.
- **Organizations:** The TJX Companies, Inc., T.J.Maxx, Marshalls, HomeGoods, Holland Mark Martin, Arnold Worldwide, LevLane Advertising, Hill Holliday
- **Nationality:** American
- **Education:** BA, Trinity College, Hartford, Executive education - Leadership & Strategic Impact, Tuck School of Business at Dartmouth, IRG 100 Leadership Program, Institute for Real Growth
- **Known for:** Named Executive Vice President and Chief Marketing Officer of The TJX Companies in February 2024, a Fortune 100 retailer, Built a marketing career entirely inside TJX across three of its largest banners: HomeGoods, T.J.Maxx and Marshalls, Led marketing for MarMaxx, TJX's largest division, from 2017 to 2024

## Career timeline

- **late 1980s** — Begins career in advertising as an account executive in Boston
- **1989-1993** — Account Supervisor, Hill Holliday
- **1993-1996** — Account Supervisor, LevLane Advertising
- **1996** — Account Supervisor, Arnold Worldwide
- **1996-1997** — Account Director, Holland Mark Martin
- **2000** — Joins The TJX Companies; Vice President, Marketing Director, HomeGoods
- **2014** — Vice President, Marketing Director, T.J.Maxx
- **2017** — Senior Vice President, Director of Marketing, T.J.Maxx & Marshalls (MarMaxx)
- **2024-02** — Promoted to Executive Vice President, Chief Marketing Officer, The TJX Companies
- **2024-04** — Appears on The Ad Club of Boston's CMO+ Series panel with Emily Trent, discussing TJX's retail approach and the customer treasure hunt

## Achievements

- Named Executive Vice President and Chief Marketing Officer of The TJX Companies in February 2024, a Fortune 100 retailer
- Built a marketing career entirely inside TJX across three of its largest banners: HomeGoods, T.J.Maxx and Marshalls
- Led marketing for MarMaxx, TJX's largest division, from 2017 to 2024
- Oversees marketing for a portfolio of seven retail banners operating in nine countries
- Holds the top marketing role at a company reporting $60.4 billion in net sales for fiscal 2026 across 5,214 stores

## Latest updates

- **2024-02** — Appointed EVP, Chief Marketing Officer of The TJX Companies
- **2024-04** — Speaks at The Ad Club of Boston CMO+ Series on TJX's retail and shopping experience approach
- **2026-02** — TJX reports fiscal 2026 net sales of $60.4 billion, up 7 percent, with 5,214 stores across nine countries

## Links

- Website: https://www.tjx.com
- LinkedIn: http://www.linkedin.com/in/katherine-godfrey-beede-7477b19

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Profile page: https://yespress.io/katherine-beede
Published by YesPress — https://yespress.io
Last updated: 2026-07-27