# Katelyn Bourgoin

> Katelyn Bourgoin is a Canadian serial entrepreneur and the creator of Why We Buy, a buyer psychology newsletter with 280,000+ subscribers that generates multi-seven-figure revenue. Known as 'The Customer Whisperer,' she spent years as a 4x founder - including a VC-backed startup that ended in bankruptcy - before turning her hard-won customer insight expertise into a media and education business. She teaches marketers to decode why people buy through her newsletter, digital products, and the wildly popular Un-Ignorable Challenge, which sold 200 spots in 6 minutes and generated $116,000 in a single launch.

- **Role:** Founder & CEO at Customer Camp / Why We Buy
- **Organizations:** Customer Camp, Why We Buy, Un-Ignorable, RedRiot (former), Vendeve (former)
- **From:** Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Arts in English, University of King's College
- **Known for:** Built Why We Buy newsletter to 280,000+ subscribers, Generated $1M+ in revenue in 2024 alone from the newsletter, Named 'influential entrepreneur' by Forbes

## Career timeline

- **2000s** — Started freelance marketing work at age 25, grew into a full marketing agency
- **2010s** — Founded RedRiot, a branding and PR agency with clients including Target and Holiday Inn
- **2010s** — Founded and sold a restaurant consultancy
- **2014** — Founded Vendeve, a peer-to-peer mentoring platform for women entrepreneurs, backed by venture capital; called 'the next LinkedIn for women' by Forbes and Inc.
- **2017-2019** — Vendeve struggled with retention despite strong user acquisition; company wound down, leaving Katelyn personally bankrupt
- **2019-2020** — Pivoted to marketing consulting for venture-backed startups; discovered most companies lacked deep customer understanding
- **2020** — Founded Customer Camp, an insights agency; launched Why We Buy newsletter to market the agency
- **2021** — Why We Buy went viral - a buyer psychology thread gained 6,000 likes and drove 2,400 email sign-ups
- **2021** — Amanda Natividad's Twitter recommendation drove 10,000+ followers in 24 hours
- **2022** — Co-created Un-Ignorable Challenge with Neal O'Grady of Demand Curve; sold 127 spots in 6 minutes
- **2023** — Un-Ignorable Challenge generated $119,800 in a single launch; projected $511,000 CAD in annual sales
- **2024** — Why We Buy surpassed 280,000 subscribers; earned $1M+ in 2024 alone
- **2024** — Un-Ignorable Challenge sold out in 3 minutes; newsletter earns ~$25k/month in sponsorships alone

## Achievements

- Built Why We Buy newsletter to 280,000+ subscribers
- Generated $1M+ in revenue in 2024 alone from the newsletter
- Named 'influential entrepreneur' by Forbes
- Listed among 'top 20 wonder women of SaaS marketing and growth'
- Featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, and Global TV
- Un-Ignorable Challenge sold 200 spots in 6 minutes generating $116,000
- Made $14,950 in 57 minutes using 2 emails and a Google Doc
- Earned ~$25,000/month from newsletter sponsorships
- Built 220,000+ cross-platform social following
- 170,000+ Twitter/X followers
- Conducted 300+ customer interviews for product research
- Sold 1,000+ copies of Clarity Call cheatsheets with minimal marketing

## Latest updates

- **2024-12** — Why We Buy newsletter surpassed 280,000 subscribers and generated $1M+ in revenue in 2024
- **2024-06** — Un-Ignorable Challenge most recent cohort sold out in 3 minutes
- **2024-03** — Active on Twitter/X with 170,000+ followers; posting buyer psychology insights 2x daily
- **2023-08** — Projected $511,000 CAD (~$377,000 USD) in 2023 annual sales
- **2023-01** — Un-Ignorable Challenge launch generated $119,800 in a single launch event

## Links

- Website: https://learnwhywebuy.com/
- LinkedIn: https://ca.linkedin.com/in/katebour
- Twitter/X: https://twitter.com/KateBour
- YouTube: https://www.youtube.com/playlist?list=PLJYZJmSoMhDZXNPvsBn6f3ZeI2xDYyPwQ
- Instagram: https://www.instagram.com/katebourgoin/
- Facebook: https://www.facebook.com/kbourgoin/

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Profile page: https://yespress.io/katelyn-bourgoin
Published by YesPress — https://yespress.io
Last updated: 2026-04-22