# Kate Twist

> Kate Twist is the New York-based co-founder and founding CEO of Ever/Body, a former global marketing director at Clinique and former chief marketing and digital officer at Xcel Brands. She now advises founders through Twist Advisory and serves as fractional CMO at Rehearsals, drawing on experience in consumer research, company launches, commercial strategy and fundraising.

- **Role:** Founder at Twist Advisory; Fractional CMO at Rehearsals; Co-founder and founding CEO of Ever/Body
- **Organizations:** Twist Advisory, Rehearsals, Ever/Body, Xcel Brands, Clinique, The Estée Lauder Companies
- **Education:** Economics, University of Pennsylvania, Master of Business Administration, Harvard Business School
- **Known for:** Co-founded Ever/Body and led its launch as founding CEO., Helped take Ever/Body from concept to its first locations and a $17 million launch round., Held global marketing leadership at Clinique and chief marketing and digital officer roles at Xcel Brands.

## Career timeline

- **Early career** — Worked in investment banking with consumer and luxury retail clients.
- **2008** — Earned an MBA from Harvard Business School.
- **Before Xcel Brands** — Worked in global marketing at Clinique, rising to director.
- **2017** — Became Xcel Brands’ first chief digital officer after serving as chief marketing officer.
- **2018** — Co-founded Ever/Body and became founding CEO.
- **2019** — Ever/Body opened its SoHo location and announced a $17 million funding round.
- **2020** — Stepped down as Ever/Body CEO and became board chair.
- **2025** — Harvard Business School profiled her advisory and interim operating work.

## Achievements

- Co-founded Ever/Body and led its launch as founding CEO.
- Helped take Ever/Body from concept to its first locations and a $17 million launch round.
- Held global marketing leadership at Clinique and chief marketing and digital officer roles at Xcel Brands.
- Built an advisory practice supporting founders with commercial strategy, fundraising and growth.

## Latest updates

- **2026-10** — As verified in October 2026, Rehearsals’ public team page lists Twist as fractional CMO and describes her work through Twist Advisory.
- **2025-01** — An HBS alumni feature described Twist’s work advising founders on growth, fundraising and organizational design and taking interim operating roles.

## Links

- LinkedIn: https://www.linkedin.com/in/katetwist/

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Profile page: https://yespress.io/kate-twist
Published by YesPress — https://yespress.io
Last updated: 2026-10-26