# Kate Annis

> Kate Burke Annis is a Canadian-based technology marketing executive and the chief marketing officer of Apryse. Her career has moved from media planning and product roles through Dow Jones, Flipp, Bluesun and Lone Wolf Technologies, giving her an unusually broad view of how software earns attention. At Apryse, she helped carry a company long known as PDFTron into a broader identity built around document processing, while her public writing consistently returns to the same practical idea: technology matters when it makes a real workflow easier for the person using it.

- **Role:** Chief Marketing Officer at Apryse
- **Organizations:** Apryse, Lone Wolf Technologies, Bluesun Inc., Flipp, Dow Jones, Nielsen, ALK Technologies, Grey Group
- **Education:** Bachelor of Arts in Business Management and Communications, University of Michigan
- **Known for:** Rose from product and brand roles to chief marketing officer across B2B and consumer technology companies., Led marketing at Lone Wolf Technologies during a period that included the zipLogix acquisition and expansion of its connected real-estate software ecosystem., Joined PDFTron as CMO in 2022 and helped take the expanded company to market as Apryse in 2023.

## Career timeline

- **Early career** — Worked as a media planner at Grey Group.
- **2002-2004** — Product Marketing Manager at ALK Technologies.
- **2004-2007** — Product Management Lead at Nielsen.
- **2007-2012** — Held marketing leadership roles at Dow Jones, working with brands including The Wall Street Journal and Factiva.
- **2013** — Served as Director of Marketing at Wishabi during the launch of the Flipp shopping app.
- **2014-2016** — Senior Vice President of Marketing at Bluesun Inc.
- **2016-2022** — Joined Lone Wolf Technologies as Vice President of Marketing and later became Chief Marketing Officer.
- **2019** — Was the marketing media contact when Lone Wolf announced its acquisition of zipLogix.
- **2020** — Published an Inman essay arguing that digital real-estate technology should organize itself around the transaction while preserving personal service.
- **2022-present** — Chief Marketing Officer at Apryse, joining in July 2022 when the company was still named PDFTron.
- **2023** — Helped introduce the Apryse name as PDFTron rebranded to reflect its expanded document-processing portfolio.

## Achievements

- Rose from product and brand roles to chief marketing officer across B2B and consumer technology companies.
- Led marketing at Lone Wolf Technologies during a period that included the zipLogix acquisition and expansion of its connected real-estate software ecosystem.
- Joined PDFTron as CMO in 2022 and helped take the expanded company to market as Apryse in 2023.
- Worked on brands and products including The Wall Street Journal, Factiva, Flipp, Lone Wolf and Apryse.
- Published industry commentary on the digital transformation of real-estate transactions through Inman.

## Latest updates

- **2026-02** — In a LinkedIn post about AI-ready document infrastructure, Annis emphasized that conversations about AI and documents must begin with data security for both vendors and customers.
- **2026-01** — Following Apryse’s sales kickoff in San Diego, she praised the sales team’s dedication, resilience and cross-functional partnership.
- **2025-10** — In a public comment during Customer Service Week, she called Apryse’s support and success staff the company’s unsung heroes.

## Links

- Website: https://apryse.com
- LinkedIn: https://www.linkedin.com/in/kate-burke-annis-28b4a96/

---

Profile page: https://yespress.io/kate-annis
Published by YesPress — https://yespress.io
Last updated: 2026-09-04