# Karine Terzibachi

> Karine Terzibachi is the New York-based Chief Business Officer of Attentive, where she leads work spanning strategy, operations, analytics, messaging partnerships and the rollout of RCS. Her path runs from mechanical engineering and biomedical research through McKinsey, Braintree and Venmo to an executive role focused on making mobile commerce more conversational, useful and personal.

- **Role:** Chief Business Officer at Attentive
- **Organizations:** Attentive, Venmo, Braintree, McKinsey & Company, Harvard Business School, McGill University, Massachusetts Institute of Technology
- **Education:** Bachelor of Engineering in Mechanical Engineering, McGill University, Master of Business Administration, Harvard Business School
- **Known for:** Promoted from Attentive business strategy and operations leadership to Chief Business Officer in March 2025., Leads Attentive's RCS rollout and messaging ecosystem partnerships alongside strategy, operations and analytics responsibilities., Helped develop Attentive's partnership work with Google around RCS agent launches and customer events.

## Career timeline

- **2011** — Co-authored a Journal of Biomechanics paper on helium-oxygen ventilation and received an NSERC graduate scholarship associated with biomedical engineering study at MIT.
- **2011-2014** — Worked at McKinsey & Company as a business analyst, according to her public LinkedIn profile.
- **Before 2019** — Led business operations at Braintree and later business operations and data at Venmo.
- **2019** — Appeared in Branch's Mobile Growth Handbook as Venmo's Director, Commerce Business Lead.
- **2021** — Joined Attentive, first holding senior roles in business strategy and business operations.
- **2025-01** — Represented Attentive with Google RCS leaders at an RCS Business Messaging event.
- **2025-03** — Promoted to Chief Business Officer at Attentive after nearly four years with the company.
- **2025** — Featured on The Agile Brand's One Amazing Thing About series discussing RCS and the future of business messaging.
- **2026** — Continued representing Attentive on messaging visibility, personalization and AI-powered marketing execution.

## Achievements

- Promoted from Attentive business strategy and operations leadership to Chief Business Officer in March 2025.
- Leads Attentive's RCS rollout and messaging ecosystem partnerships alongside strategy, operations and analytics responsibilities.
- Helped develop Attentive's partnership work with Google around RCS agent launches and customer events.
- Built operating experience across mobile payments and commerce at Braintree and Venmo before moving into marketing technology.
- Co-authored a peer-reviewed Journal of Biomechanics paper in 2011.
- Co-chaired the Business Day of Harvard Arab Weekend 2015.

## Latest updates

- **2026-08** — Shared Attentive's proposed SXSW 2027 panel, AI and the Death of Demographics Marketing, focused on real-time signals replacing static customer segments.
- **2026-02** — Appeared in Attentive's Beyond the Message coverage discussing iOS 26 inbox filtering, visibility and AI-powered marketing execution.
- **2025-09** — Shared guidance on preparing SMS programs for Apple's iOS 26 Unknown Sender filtering changes.
- **2025-03** — Became Chief Business Officer at Attentive.

## Links

- Website: https://www.attentive.com
- LinkedIn: https://www.linkedin.com/in/karineterzibachi
- YouTube: https://www.youtube.com/watch?v=hE5vhR2aWMs

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Profile page: https://yespress.io/karine-terzibachi
Published by YesPress — https://yespress.io
Last updated: 2026-09-27