# Kari Perez

> Kari Perez is Vice President of Gaming Communications at Microsoft, where she leads global PR and communications strategy for Xbox. She joined the Xbox team in March 2021 after a distinguished career spanning gaming, streaming, and entertainment — including VP-level roles at Netflix Latin America and corporate affairs at HBO Latin America. Multilingual and internationally experienced, Perez has become one of the most prominent communications voices in the gaming industry, issuing statements on major Xbox announcements ranging from Game Pass price changes to leadership speculation.

- **Role:** Vice President, Gaming Communications at Microsoft
- **Organizations:** Microsoft, Xbox, Netflix, HBO Latin America, Visa Inc.
- **Nationality:** American
- **Education:** MBA, International Business, University of Miami
- **Known for:** Led communications for Xbox's historic entry into CCXP Brazil, Latin America's largest pop culture event, Served as VP of Communications at Netflix before joining Microsoft, Managed corporate communications strategy across Latin America at HBO and Netflix

## Career timeline

- **Early career** — Started at GCI Group, a PR agency in Mexico City - first professional role in communications
- **~2005-2009** — Senior Corporate Relations Associate at Visa Inc., Latin America and Caribbean Region
- **2007-2009** — Completed MBA in International Business at the University of Miami
- **2009** — Joined HBO Latin America as Public Relations and Corporate Affairs Manager
- **2013** — Appointed Senior Manager, Corporate Communications and Publicity at Netflix Latin America - Netflix's hire to lead Latin America PR
- **2020** — Promoted to Vice President of Communications at Netflix
- **March 2021** — Joined Microsoft Xbox as Head of Global Gaming Communications
- **2021-present** — Elevated to Vice President, Gaming Communications at Microsoft
- **July 2023** — Issued official statement on Xbox Series X and Game Pass price increases to major gaming press
- **December 2023** — Represented Xbox at CCXP23 in Brazil - first time Xbox participated in Latin America's largest pop culture event
- **July 2025** — Issued statement to The Verge: 'Phil is not retiring anytime soon,' amid Xbox leadership speculation

## Achievements

- Led communications for Xbox's historic entry into CCXP Brazil, Latin America's largest pop culture event
- Served as VP of Communications at Netflix before joining Microsoft
- Managed corporate communications strategy across Latin America at HBO and Netflix
- Became the primary public spokesperson for Xbox on major industry announcements
- Bridged entertainment industry communications expertise with gaming industry needs at Microsoft
- Built and leads the global gaming communications team at one of the world's largest tech companies

## Latest updates

- **2025-07** — Issued official statement to The Verge denying Phil Spencer retirement rumors during a period of significant Xbox layoffs
- **2023-12** — Represented Xbox at CCXP23 in Brazil, posting proudly about Team Xbox's Latin America presence
- **2023-07** — Issued statements to press on Xbox Series X hardware and Game Pass subscription price increases

## Links

- LinkedIn: https://www.linkedin.com/in/kari-perez/
- Twitter/X: https://x.com/karisimenson

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Profile page: https://yespress.io/kari-perez
Published by YesPress — https://yespress.io
Last updated: 2026-06-13