# Karen Robinovitz

> Karen Robinovitz is the New York-based co-founder and co-CEO of Sloomoo Institute. A former fashion journalist and co-author of three books, she co-founded Digital Brand Architects in 2010 before launching Sloomoo with Sara Schiller in 2019. Her work connects brand storytelling, creator representation, contemporary art and hands-on play.

- **Role:** Co-founder and Co-CEO at Sloomoo Institute
- **Organizations:** Sloomoo Institute, Digital Brand Architects, WIE Suite, YPO Global
- **Education:** Emory University
- **Known for:** Co-founded Digital Brand Architects, an early agency representing digital creators., Co-founded Sloomoo Institute, which generated $30 million in 2023 revenue., Named to Inc.’s 2024 Female Founders 250.

## Career timeline

- **2003** — Co-authored How to Become Famous in Two Weeks or Less with Melissa de la Cruz.
- **2004** — Co-authored The Fashionista Files and contributed to Fête Accompli!.
- **2010** — Co-founded Digital Brand Architects with Raina Penchansky; served as chief creative officer.
- **2015** — Led digital-media sessions for the Council of Fashion Designers of America.
- **2018** — Developed the Sloomoo business plan with Sara Schiller.
- **2019** — Opened Sloomoo Institute in Manhattan as an intended six-month pop-up.
- **2024** — Included in Inc.’s Female Founders 250.
- **2026** — Sloomoo Ink launched Sloomoo: Making Friends, written by Melissa de la Cruz and Mike Johnston.

## Achievements

- Co-founded Digital Brand Architects, an early agency representing digital creators.
- Co-founded Sloomoo Institute, which generated $30 million in 2023 revenue.
- Named to Inc.’s 2024 Female Founders 250.
- Co-authored three books published by Random House imprints.

## Latest updates

- **2026-09** — Discussed scaling Sloomoo, partnership and character development on New Yorkers To Know.
- **2026-03** — Sloomoo Ink introduced Making Friends through a publishing partnership with Encantos and Macmillan distribution.

## Links

- LinkedIn: https://www.linkedin.com/in/karenrobinovitz
- Twitter/X: https://x.com/karenrobinovitz
- Instagram: https://www.instagram.com/karenrobinovitz/

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Profile page: https://yespress.io/karen-robinovitz
Published by YesPress — https://yespress.io
Last updated: 2026-10-26