# Karen Noseff Aldridge

> Karen Noseff Aldridge is the founder and CEO of Rebel Athletic, a Carrollton, Texas-based cheerleading, dance and athletic apparel business. A former premium-denim entrepreneur who attended law school, she entered cheer apparel through an order for competition jackets and developed Rebel around fashion-led design, manufacturing control and customer service. She won EY’s 2020 Southwest Entrepreneur Of The Year award; Rebel received a minority investment from Main Post Partners in March 2025.

- **Role:** Founder & CEO at Rebel Athletic
- **Organizations:** Rebel Athletic, Fortune Denim, Boys & Girls Clubs of America
- **Nationality:** American
- **Education:** University of Texas at Dallas, Law studies; left before graduation, Southern Methodist University, Dedman School of Law
- **Known for:** EY Entrepreneur Of The Year 2020 Southwest award winner., Built Rebel Athletic into a business serving cheer, dance and professional teams., Rebel’s 2013 Panthers uniform reveal generated more than $600,000 in 72 hours, according to her 2016 account.

## Career timeline

- **2007** — Founded Fortune Denim, a premium womenswear denim label.
- **2012** — Founded Rebel Athletic, according to its official company history.
- **2013** — Cheer Athletics Panthers wore Rebel uniforms at Cheerleading Worlds.
- **2015** — Loss of event access led to the mobile Dream Bus retail concept, in her later account.
- **2019** — Published a first-person account of developing the Fit Freedom smartphone sizing project with Seven Tablets.
- **2020** — Appeared in Netflix’s Cheer and won EY Entrepreneur Of The Year for the Southwest region.
- **2023** — Discussed Rebel’s dance division and her own dance background in an Inside Dance interview.
- **2025** — Rebel received a strategic minority investment from Main Post Partners; later provided cheer wardrobe for NBC’s Stumble.

## Achievements

- EY Entrepreneur Of The Year 2020 Southwest award winner.
- Built Rebel Athletic into a business serving cheer, dance and professional teams.
- Rebel’s 2013 Panthers uniform reveal generated more than $600,000 in 72 hours, according to her 2016 account.
- Led Rebel through its March 2025 minority growth investment from Main Post Partners.

## Latest updates

- **2025-12** — Discussed Rebel’s cheer wardrobe for NBC’s Stumble, including the connection through Monica Aldama and a three-week production and delivery deadline.
- **2025-03** — Rebel Athletic announced a minority investment from Main Post Partners to support expansion, supply-chain development and technology.

## Links

- Website: https://rebelathletic.com/
- LinkedIn: https://www.linkedin.com/in/karen-noseff-aldridge-9b78282
- Instagram: https://www.instagram.com/karennoseffaldridge/

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Profile page: https://yespress.io/karen-noseff-aldridge
Published by YesPress — https://yespress.io
Last updated: 2026-10-12