# Karen Lithgow

> Karen Lithgow is the Chief Marketing Officer of Goodwill Industries of South Florida, the Miami-based nonprofit that employs roughly 3,600 people and reports annual revenue near $196 million. She arrived at Goodwill after a corporate and consulting career that included brand and marketing roles connected to P&G, Disney, ADT and Western Union, followed by partner-level brand strategy and interim CMO work at the consultancy Chameleon Collective. At Goodwill South Florida she oversees marketing for an unusually wide portfolio: a chain of donation centers and thrift stores, an e-commerce operation, and Blue Box Solutions, the organization's B2B manufacturing and logistics arm that produces tens of millions of dollars of military apparel each year. Her public message centers on a single idea she has stated plainly - focusing on abilities rather than disabilities.

- **Role:** Chief Marketing Officer at Goodwill Industries of South Florida
- **Organizations:** Goodwill Industries of South Florida, Blue Box Solutions, Chameleon Collective, Chief
- **Nationality:** American
- **Known for:** Serves as Chief Marketing Officer of Goodwill Industries of South Florida, an organization with roughly 3,600 employees and approximately $196 million in annual revenue., Leads marketing across an unusually broad portfolio: donation centers and thrift retail, e-commerce, and the Blue Box Solutions B2B manufacturing and logistics business., Reported experience leading marketing budgets from under $1 million to more than $200 million, and teams ranging from 2 to 100 people across international and domestic markets.

## Career timeline

- **Early career** — Brand and marketing foundation built at large consumer companies, including work associated with Procter & Gamble and Disney.
- **Mid career** — Senior brand and marketing roles spanning training, technology, finance and consumer products, including brand strategy work connected to Western Union and ADT; led budgets ranging from under $1M to over $200M and teams from 2 to 100 people, domestically and internationally.
- **2015 onward** — Partner, brand strategist and interim/fractional Chief Marketing Officer at Chameleon Collective, advising early-stage startups through Fortune 500 clients on brand transformation, market entry and repositioning.
- **2024** — Listed on the senior leadership team of Goodwill Industries of South Florida as Chief Marketing Officer, reporting to President and CEO David Landsberg.
- **2025** — Quoted publicly on behalf of Goodwill South Florida on the Spirit of Goodwill Band's community performance program.

## Achievements

- Serves as Chief Marketing Officer of Goodwill Industries of South Florida, an organization with roughly 3,600 employees and approximately $196 million in annual revenue.
- Leads marketing across an unusually broad portfolio: donation centers and thrift retail, e-commerce, and the Blue Box Solutions B2B manufacturing and logistics business.
- Reported experience leading marketing budgets from under $1 million to more than $200 million, and teams ranging from 2 to 100 people across international and domestic markets.
- Built a consulting practice at Chameleon Collective as partner, brand strategist and interim CMO, working with clients from early-stage startups to Fortune 500 companies.
- Public voice for Goodwill South Florida's ability-first employment message.

## Latest updates

- **2025-01** — Quoted in Goodwill South Florida's announcement that the Spirit of Goodwill Band was opening 2025 with a run of community performances.
- **2024-10** — Official headshot and senior leadership profile published on the Goodwill South Florida website.

## Links

- Website: https://goodwillsouthflorida.org
- LinkedIn: http://www.linkedin.com/in/klithgow

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Profile page: https://yespress.io/karen-lithgow
Published by YesPress — https://yespress.io
Last updated: 2026-07-27