# Karen Feldman

> Karen Feldman is the first-ever Chief Marketing Officer of Iron Mountain, the $6.9 billion information management company best known for storing paper records for most of the Fortune 1000. Her job is to convince the market that the same company also runs data centers, digitizes archives, and unlocks value from data with AI. A 25-year marketing veteran who previously served as CMO of IBM Consulting, she pairs storytelling with data, bet the brand on a McLaren Formula 1 partnership, and treats generative AI as a creative accelerant rather than an autopilot.

- **Role:** SVP, Chief Marketing Officer at Iron Mountain
- **Organizations:** Iron Mountain, IBM Consulting, IBM, American Express, PwC Consulting
- **Nationality:** American
- **Education:** BBA, Marketing and Psychology, Emory University, MBA, NYU Stern School of Business
- **Known for:** First-ever Chief Marketing Officer in Iron Mountain's history, Named to The Drum's B2B CMO 100 List (2025), Led the global repositioning and rebranding of IBM Consulting following the Kyndryl spin-off

## Career timeline

- **—** — Marketing and consulting roles at PwC Consulting, partnering with brands including The New York Times, Showtime, Verizon, and Disney
- **—** — Marketing and consulting roles at American Express
- **—** — Vice President, Performance Marketing at IBM - led demand generation strategy, campaign development, and global media
- **—** — Chief Marketing Officer at IBM Consulting - led global repositioning and rebranding after the Kyndryl spin-off
- **2024** — Joined Iron Mountain as its first-ever Chief Marketing Officer
- **2025** — Led Iron Mountain's Official Partnership with the McLaren Formula 1 Team
- **2025** — Named to The Drum's B2B CMO 100 List

## Achievements

- First-ever Chief Marketing Officer in Iron Mountain's history
- Named to The Drum's B2B CMO 100 List (2025)
- Led the global repositioning and rebranding of IBM Consulting following the Kyndryl spin-off
- Architected Iron Mountain's Official Partnership with the McLaren Formula 1 Team
- Ran an AI-assisted IBM Masters campaign that delivered 10x content in one-fifth the time, with social posts performing 26x above benchmark
- 25+ years marketing across technology, media, entertainment, telecommunications, retail, and financial services

## Latest updates

- **2025-11** — Discussed Iron Mountain's McLaren Formula 1 partnership and brand strategy in a Nareit interview.
- **2025-12** — Named to The Drum's B2B CMO 100 List.
- **2025-04** — Appeared on Renegade Marketing's podcast discussing how B2B CMOs deploy generative AI.

## Links

- Website: https://www.ironmountain.com
- LinkedIn: https://www.linkedin.com/in/karen-feldman-217440/

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Profile page: https://yespress.io/karen-feldman
Published by YesPress — https://yespress.io
Last updated: 2026-08-14