# Karan Aneja

> Karan Aneja is the co-founder and CEO of Reframe Financial, a Los Angeles insurtech building digital-first hybrid insurance products that combine indexed universal life with long-term care benefits. A serial entrepreneur and UC Berkeley alum, he previously co-founded Portea Medical (Southeast Asia's largest home healthcare company) and Vetted PetCare (a venture-backed in-home veterinary service). His pattern: build companies that bring professional care into living rooms.

- **Role:** Co-Founder & CEO at Reframe Financial
- **Organizations:** Reframe Financial, Vetted PetCare, Portea Medical, General Assembly
- **Nationality:** American
- **Education:** Molecular and Cell Biology; Certificate in Entrepreneurship and Technology, University of California, Berkeley
- **Known for:** Built Portea Medical into the largest home healthcare company in Southeast Asia, Co-founded Vetted PetCare, the largest veterinary house call company in the US at its peak, Launched Reframe LifeStage, described as a first-of-its-kind hybrid policy for the worksite and association market

## Career timeline

- **~2013** — Co-founded Portea Medical, which grew into Southeast Asia's largest home healthcare company
- **2015** — Co-founded Vetted PetCare, an in-home veterinary service in Los Angeles
- **2017** — Vetted PetCare raised $3.3M to expand house-call vet services
- **2020** — Founded Reframe Financial after caring for his grandparents revealed gaps in family planning for aging
- **2021-03** — Reframe Financial raised seed funding
- **2023** — Soft-launched Reframe LifeStage, a hybrid Indexed Universal Life + Long-Term Care policy for the worksite and association market
- **2026** — Continental General partnered with Reframe to bring the next evolution of LifeStage to market

## Achievements

- Built Portea Medical into the largest home healthcare company in Southeast Asia
- Co-founded Vetted PetCare, the largest veterinary house call company in the US at its peak
- Launched Reframe LifeStage, described as a first-of-its-kind hybrid policy for the worksite and association market
- Active angel investor and advisor to startups on strategy, business development and partnerships
- Taught at General Assembly

## Latest updates

- **2026-03** — Continental General announced a partnership with Reframe Financial to bring the next evolution of Reframe LifeStage to market.

## Links

- Website: https://reframefinancial.com
- LinkedIn: https://www.linkedin.com/in/karan-aneja-2920a8a/

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Profile page: https://yespress.io/karan-aneja
Published by YesPress — https://yespress.io
Last updated: 2026-06-30