# Kaplow

> Kaplow is an independent, women-owned New York communications agency founded in 1991 by Liz Kaplow. It helps consumer brands find a sharper position and then carries that idea through earned media, influencer programs, events, social content, paid media, executive visibility, and affiliate marketing. Its calling card is long client relationships and measurable repositioning work for names such as Target, Stanley 1913, CVS, Fidelity Investments, Bluemercury, and the Breast Cancer Research Foundation.

- **Founded:** 1991
- **Headquarters:** New York, United States
- **Founders:** Liz Kaplow (Founder & CEO)
- **Products:** Public Relations & Earned Media, ONE Strategy Session, Influencer Marketing, Executive Thought Leadership, Events & Partnerships
- **Notable:** Founded in 1991 and remained independent and women-owned., Reports a 20-plus-year Target relationship involving more than 50 brand launches and 3.2 billion earned impressions over two years for owned brands., Kaplow's Stanley 1913 work included seeding more than 500 celebrities, influencers, and tastemakers and supported a product waitlist of 150,000.

## Products & services

- **Public Relations & Earned Media** — Narrative development, tailored media outreach, news programs, search-aware coverage strategy, and measurement tied to traffic and conversion.
- **ONE Strategy Session** — A proprietary workshop and report that aligns leadership around a brand's white space, audience, voice, narrative, and communications roadmap.
- **Influencer Marketing** — Creator identification, seeding, relationship management, paid and affiliate programs, content roles, and campaign measurement.
- **Executive Thought Leadership** — Media positioning, bylined content, speaking opportunities, executive visibility, and subject-matter authority programs.
- **Events & Partnerships** — Consumer pop-ups, product launches, media events, virtual experiences, and brand partnerships designed to generate participation and coverage.
- **Content, Design & Social** — Creative concepts, production, social strategy, community-facing content, and design services.
- **Paid Media & Affiliate Marketing** — Programmatic promotion, creator amplification, shoppable content, affiliate relationships, and conversion-oriented distribution.
- **Media & Executive Training** — Message discipline, interview preparation, spokesperson coaching, and executive-presence training.
- **TREE Leadership Course** — A 2025 on-demand course with genconnectU on building workplace culture through trust, respect, energy, and enthusiasm, with enterprise seminars available.

## Achievements

- Founded in 1991 and remained independent and women-owned.
- Reports a 20-plus-year Target relationship involving more than 50 brand launches and 3.2 billion earned impressions over two years for owned brands.
- Kaplow's Stanley 1913 work included seeding more than 500 celebrities, influencers, and tastemakers and supported a product waitlist of 150,000.
- Warners reported a 60% week-over-week Amazon sales lift during Kaplow's influencer campaign timeframes.
- The Fidelity program reached more than 12 million women and generated more than 234 million earned-media impressions.
- The quip water-flosser launch generated more than 100 placements and 1.7 billion impressions; after six weeks, the product was reported as the second-most-popular US water flosser.
- Named a PR Daily Top Agency Workplace in 2024.
- Founder Liz Kaplow entered PRWeek's Hall of Femme in 2020 and received NYWICI's Matrix Award in 2016.
- President and Chief Strategy Officer Randi Liodice was recognized in Ragan's 2025 Top Women in Communications awards.

## Latest updates

- **2026-09** — Kaplow highlighted its 2026 NYWICI Kaplow Scholarship mentorship, pairing recipient Maddy Wines with a former scholarship recipient who later joined the agency.
- **2026-07** — Kaplow's health team supported Vital Signals' launch of Signal Ring, securing coverage across business, technology, health, and national outlets.
- **2026-05** — The agency created a nostalgia-led seeding campaign to reintroduce wet n wild to a new generation of beauty creators and media.
- **2025-09** — Kaplow and genconnectU launched TREE: Building a Growth Culture Through Trust, Respect, Energy & Enthusiasm as an on-demand course with enterprise options.
- **2025** — Randi Liodice received Ragan Top Women in Communications recognition in the Agency Leaders category; Ragan credited her with launching Digital Emotional Quotient work and expanding services.
- **2024** — PR Daily recognized Kaplow in its Top Agency Workplaces category, citing long tenure, the ONE Strategy Session, and expanded creative and media-training capabilities.
- **2024** — Ragan named Kaplow a Top Place to Work in Communications and highlighted its hybrid TREE culture and internal learning programs.

## Links

- Website: https://www.kaplow.com
- LinkedIn: https://www.linkedin.com/company/kaplow-communications
- Twitter/X: https://twitter.com/kaplowpr
- Instagram: https://www.instagram.com/kaplowcomm/
- Facebook: https://facebook.com/KaplowPR/

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Profile page: https://yespress.io/kaplow
Published by YesPress — https://yespress.io
Last updated: 2026-09-20