# Kajabi

> Kajabi is an all-in-one software platform that lets experts, coaches, and creators turn what they know into a business - building and selling online courses, coaching programs, memberships, communities, podcasts, and digital downloads without stitching together separate tools. Founded in 2010 by Kenny Rueter and Travis Rosser, the Newport Beach company bundles websites, checkout, email marketing, sales funnels, and analytics into one subscription, and has since layered in AI tooling (Creator Studio, Cofounder) and branded mobile apps. Bootstrapped for its first decade, it raised $550 million in 2021 at a $2 billion valuation and now describes itself as 'the operating system for human expertise.' Creators on the platform have generated more than $10 billion in sales.

- **Founded:** 2010
- **Headquarters:** Newport Beach, California, USA
- **Founders:** Kenny Rueter (Co-Founder, Executive Chairman (Co-CEO from 2025)), Travis Rosser (Co-Founder)
- **Team size:** Approximately 200-350 employees
- **Products:** Online Courses, Coaching, Communities & Memberships, Email Marketing & Funnels, Kajabi Payments
- **Notable:** Creators on Kajabi have generated over $10 billion in sales (as of 2025), Reached a $2 billion valuation with a $550M raise in 2021, Bootstrapped and profitable for roughly its first decade before taking outside capital

## Products & services

- **Online Courses** — Build, host, and sell structured video courses with drag-and-drop tools, drip scheduling, quizzes, and completion tracking.
- **Coaching** — One-on-one and group coaching programs with scheduling, sessions, and client management built in.
- **Communities & Memberships** — Recurring membership sites and branded community spaces where creators host paying members.
- **Email Marketing & Funnels** — Built-in email broadcasts, automations, landing pages, and sales pipelines so creators market without a separate tool.
- **Kajabi Payments** — Native checkout and payment processing (with optional transaction fees) so sales happen inside the platform.
- **Podcasts** — Host, publish, and market private or public podcasts directly from Kajabi.
- **Branded Mobile Apps** — A no-code builder that turns a creator's content and community into a branded iOS/Android app.
- **Creator Studio** — Generative-AI production tool (built with Adobe) that helps creators produce content faster, cutting content time by up to 90%.
- **Cofounder & Expert Agents** — AI teammates positioned as an 'AI business partner' to help experts run and grow their businesses.

## Achievements

- Creators on Kajabi have generated over $10 billion in sales (as of 2025)
- Reached a $2 billion valuation with a $550M raise in 2021
- Bootstrapped and profitable for roughly its first decade before taking outside capital
- Named to the Inc. 5000 list for seven consecutive years
- Ran a national 'What Will You Create' TV advertising campaign (2021)
- Serves 60,000+ creators across 130+ countries

## Latest updates

- **2025-10** — Leadership transition: co-founder Kenny Rueter and president Jonathan Cronstedt step in as Co-CEOs following the departure of CEO Ahad Khan.
- **2025-08** — Kajabi announces creators have surpassed $10 billion in cumulative earnings, up about 25% year-over-year.
- **2025** — Rolls out AI 'Cofounder' and Expert Agents positioned as AI teammates for creator businesses.
- **2024-10** — Brand refresh with the message 'Don't work for an algorithm. Work for you.'
- **2024-03** — Launches Creator Studio, a generative-AI content tool built in collaboration with Adobe.

## Links

- Website: https://kajabi.com
- LinkedIn: https://www.linkedin.com/company/kajabi
- Twitter/X: https://x.com/Kajabi
- YouTube: https://www.youtube.com/@kajabiapp
- Instagram: https://www.instagram.com/kajabi
- Facebook: https://www.facebook.com/Kajabi

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Profile page: https://yespress.io/kajabi
Published by YesPress — https://yespress.io
Last updated: 2026-08-06