# K Strategies Group

> K Strategies Group is a Dallas marketing, public relations, public engagement and supplier-diversity consultancy founded by Katrina Keyes in 2002. Its niche is consequential communication around civic projects - airports, highways, transit, parks, museums and public facilities - where the job is not merely to attract attention but to translate complexity, gather public input and connect institutions with communities and diverse suppliers.

- **Founded:** 2002
- **Headquarters:** Dallas, United States
- **Founders:** Katrina Keyes (Founder and CEO)
- **Products:** Public engagement, Marketing and public relations, Event planning and production, Supplier diversity and economic access, Creative and digital services
- **Notable:** Founded in 2002 and reports more than 100 completed projects and more than 50 awards., Katrina Keyes received the Dallas Business Journal Most Admired CEO award in 2022., Received the Regional Hispanic Contractors Association's 2021 Established Service Firm of the Year Luna Award.

## Products & services

- **Public engagement** — Public-involvement plans, stakeholder listening, multilingual surveys, focus groups, public meetings, open houses, crisis communications and project outreach.
- **Marketing and public relations** — Campaign strategy, media relations, publicity, brand messaging, media coaching, launches and communications planning.
- **Event planning and production** — Groundbreakings, grand openings, media events, employee activations and community-facing events, including logistics and technical coordination.
- **Supplier diversity and economic access** — D/M/WBE program design, outreach, compliance support, procurement events, participation tracking and reporting.
- **Creative and digital services** — Graphic design, websites, social content and management, email, video, animation, infographics, print collateral and Spanish-language translation.

## Achievements

- Founded in 2002 and reports more than 100 completed projects and more than 50 awards.
- Katrina Keyes received the Dallas Business Journal Most Admired CEO award in 2022.
- Received the Regional Hispanic Contractors Association's 2021 Established Service Firm of the Year Luna Award.
- Worked on communications for the $798 million TxDOT Dallas Horseshoe design-build project.
- Reported 600-plus news-source mentions, 2,500-plus tweets, an estimated five billion people reached and $22 million in founding donations in connection with the National Juneteenth Museum campaign.
- Won a five-year DFW Airport event-planning and management contract in 2025 with a not-to-exceed value of $5 million.
- Katrina Keyes received a Regional Hispanic Contractors Association Lifetime Achievement Award in 2024.

## Latest updates

- **2025-10** — DFW International Airport approved a five-year, as-needed event planning and management contract with K Strategies, capped at $5 million.
- **2025-01** — NCTCOG and K Strategies extended their audience-engagement and marketing-strategy agreement through January 31, 2029.
- **2024-11** — Katrina Keyes received the Regional Hispanic Contractors Association Lifetime Achievement Award.
- **2024-02** — K Strategies was named for civic stakeholder engagement on the Kay Bailey Hutchison Convention Center Dallas master-plan implementation team.

## Links

- Website: https://www.kstrategies.com
- LinkedIn: https://www.linkedin.com/company/k-strategies-group/
- Twitter/X: https://twitter.com/KStrategies
- Instagram: https://www.instagram.com/kstrategiesgrp/
- Facebook: https://www.facebook.com/KStrategiesGroup

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Profile page: https://yespress.io/k-strategies-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20