# JWX

> JWX is a business-to-business media technology company combining video infrastructure, content transformation, social distribution and advertising monetization. Formed by the 2024 merger of JW Player and Connatix and renamed in December 2025, it serves publishers, broadcasters, streaming services, advertisers and agencies through modular software and advertising services.

- **Founded:** 2024
- **Headquarters:** New York, United States
- **Founders:** Jeroen Wijering (JW Player creator and co-founder; JWX Co-Founder & Chief Innovation Officer), Brian Rifkin (JW Player co-founder; JWX Co-Founder & SVP, Strategic Partnerships), Dave Otten (JW Player co-founder; initial CEO of merged business, adviser from March 2025), David Kashak (Connatix co-founder; JWX Co-Founder & Chairman), Oren Stern (Connatix co-founder; historical COO)
- **Products:** JWX Content Hub, JWX Studio, True Anthem / JWX SocialConnect, Vertical Video, JWX Streaming Hub
- **Notable:** Merged JW Player streaming infrastructure with Connatix advertising technology in October 2024., Launched Content Hub on August 20, 2026 after acquiring content-transformation and social-distribution technology., Named an Innovator in Frost & Sullivan’s 2026 online video platform benchmark, according to JWX’s September 10 announcement.

## Products & services

- **JWX Content Hub** — Centralized content library connecting AI-assisted content transformation, automated social distribution, on-site engagement and monetization reporting. Launched August 20, 2026.
- **JWX Studio** — AI-assisted content transformation incorporating Augie Studio technology, with human editorial control for article-to-video, clips and other formats.
- **True Anthem / JWX SocialConnect** — Social publishing automation that uses audience and content signals to select and schedule posts. Acquisition announced April 15, 2026.
- **Vertical Video** — Swipeable, branded video experiences for publisher-owned websites, with monetization and testing through Strategy Rules.
- **JWX Streaming Hub** — Modular live, video-on-demand, server-side ad insertion and digital rights management infrastructure.
- **JWX Web Player and mobile SDKs** — HTML5 playback, captions, chapters, recommendations, analytics and advertising integrations for web and mobile.
- **Data Intelligence Suite** — Content and audience signals supporting contextual and predictive video advertising.
- **QuantumPath by JWX** — Partner-provided orchestration layer coordinating campaign workflows across demand-side advertising platforms.
- **Subscription and Identity Management** — Subscriber plan management, identity, signup and login capabilities stemming from the InPlayer acquisition.

## Achievements

- Merged JW Player streaming infrastructure with Connatix advertising technology in October 2024.
- Launched Content Hub on August 20, 2026 after acquiring content-transformation and social-distribution technology.
- Named an Innovator in Frost & Sullivan’s 2026 online video platform benchmark, according to JWX’s September 10 announcement.

## Latest updates

- **2026-10** — QuantumPath announced native support for the three largest DSPs and ISO 27001 certification; Epitaph Group was named a pilot partner.
- **2026-09** — JWX announced recognition in Frost & Sullivan’s 2026 online video platform benchmark.
- **2026-08** — JWX Content Hub launched, connecting a shared content library with transformation, distribution, engagement and monetization.
- **2026-06** — JWX and Adnami announced a high-impact display and video advertising partnership.
- **2026-04** — True Anthem acquisition and QuantumPath and StackAdapt partnerships announced.
- **2026-02** — Vertical Video launched for publisher-owned websites.
- **2026-01** — JWX acquired Aug X Labs; Jeremy Toeman became SVP of AI Innovation and JT White became VP, Head of Content Studio.

## Links

- Website: https://jwx.com/
- LinkedIn: https://www.linkedin.com/company/jwxofficial/
- GitHub: https://github.com/jwplayer
- Instagram: https://www.instagram.com/jwxofficial/

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Profile page: https://yespress.io/jwx
Published by YesPress — https://yespress.io
Last updated: 2026-10-23