# JWP Connatix

> JWP Connatix, now branded JWX, supplies video infrastructure, content tools and advertising monetization to publishers, broadcasters and advertisers. Formed by the October 2024 merger of JW Player and Connatix, it combines playback, live and on-demand delivery, content management, contextual targeting and advertising demand, and expanded into AI content transformation and social distribution in 2026.

- **Founded:** 2004
- **Headquarters:** New York, United States
- **Founders:** Dave Otten (JW Player co-founder; initial CEO of JWP Connatix), Jeroen Wijering (JW Player creator and co-founder; Chief Innovation Officer), Brian Rifkin (JW Player co-founder; SVP, Strategic Partnerships), David Kashak (Connatix co-founder; Chairman), Oren Stern (Connatix co-founder and former COO)
- **Products:** JW Player / JWX Player, Deep Contextual, Data Intelligence Suite, JWX Studio, JWX Content Hub
- **Notable:** Formed JWP Connatix through the October 9, 2024 JW Player / Connatix merger., Apartment Therapy historical company case study reports monthly plays rising from 10 million to 24 million after adding recommendations, with higher completion rates and ad revenue., Launched JWX Content Hub in August 2026 after acquiring Aug X Labs and True Anthem.

## Products & services

- **JW Player / JWX Player** — Commercial video playback technology with advertising, recommendations and integrations for publisher and streaming workflows. Player lineage dates to the company timeline's 2004 milestone.
- **Deep Contextual** — Video-focused contextual intelligence using computer vision, deep learning and natural-language processing to identify categories, brands, faces, objects and sensitive content for advertising.
- **Data Intelligence Suite** — Audience and content intelligence, including predictive audience targeting for advertisers.
- **JWX Studio** — AI-assisted content transformation, expanded through the January 2026 Aug X Labs acquisition, to repurpose existing articles, podcasts and video.
- **JWX Content Hub** — Launched August 20, 2026; connects content transformation, social and syndication distribution, on-site engagement and monetization through a shared library and revenue view.
- **JWX Streaming Hub** — Modular live streaming, video-on-demand, server-side ad insertion and digital rights management capabilities. Publicly offered in 2026; exact launch date unverified.
- **QuantumPath by JWX** — Exclusive partner offering that orchestrates programmatic campaign execution across existing demand-side platforms; expanded DSP support announced in October 2026.

## Achievements

- Formed JWP Connatix through the October 9, 2024 JW Player / Connatix merger.
- Apartment Therapy historical company case study reports monthly plays rising from 10 million to 24 million after adding recommendations, with higher completion rates and ad revenue.
- Launched JWX Content Hub in August 2026 after acquiring Aug X Labs and True Anthem.
- September 2026 company announcement reports JWX was named an Innovator in Frost & Sullivan's 2026 Online Video Platforms benchmark.
- September 2026 company announcement reports approximately 15 billion monthly streams and 18 billion monthly ad impressions; these are distinct metrics, not unique viewers.

## Latest updates

- **2026-10** — QuantumPath announced native support for the three largest DSPs and ISO 27001 certification; the announcement does not name those three platforms.
- **2026-09** — JWX announced Innovator recognition in Frost & Sullivan's 2026 online video platform benchmark.
- **2026-08** — JWX Content Hub launched August 20, combining transformation, distribution, engagement and monetization.
- **2026-06** — JWX and Adnami announced a partnership for high-impact advertising formats.
- **2026-04** — JWX announced its True Anthem acquisition, StackAdapt partnership and exclusive QuantumPath agreement.
- **2026-01** — Acquired Aug X Labs; Augie Studio technology to be incorporated into JWX Studio, with the consumer product sunset.
- **2025-12** — JWP Connatix announced its JWX rebrand on December 9.

## Links

- Website: https://jwx.com/
- LinkedIn: https://www.linkedin.com/company/jwxofficial/
- Twitter/X: https://twitter.com/longtail_video
- GitHub: https://github.com/jwplayer
- Instagram: https://www.instagram.com/jwxofficial/
- Facebook: https://facebook.com/jwplayer

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Profile page: https://yespress.io/jwp-connatix
Published by YesPress — https://yespress.io
Last updated: 2026-10-24