# JustPark (formerly ParkHub)

> JustPark combines the former ParkHub’s North American parking operations software, handheld payment devices and analytics with the UK JustPark reservations marketplace. It sells tools to venues, operators, municipalities and property owners while helping drivers find, book and pay for parking. In March 2026 the company reported more than $1 billion in annual booking volume and over 900 clients globally.

- **Founded:** 2010
- **Headquarters:** Dallas, United States; UK headquarters in London, United Kingdom
- **Founders:** George Baker Sr. (Founder of ParkHub; former CEO), Anthony Eskinazi (Founder of UK JustPark (2006); President named in April 2025 announcement)
- **Products:** Prime, Passes, Reservations, Insights, On-Demand
- **Notable:** 2014 ParkHub shift toward B2B pass authentication through Ticketmaster partnership., 2019 acquisition of SpotHero’s mobile point-of-sale division, as described by founder George Baker., April 2024 combination of ParkHub and UK JustPark; global JustPark rebrand announced April 10, 2025.

## Products & services

- **Prime** — Rugged handheld mobile point-of-sale for payments and digital-pass validation, connected to the Suite admin platform; supports LTE and offline operation.
- **Passes** — EventPass for single events, SeasonPass for seasons or multiple events, and CompPass for complimentary staff and VIP parking.
- **Reservations** — App and website marketplace connecting drivers with private driveways and commercial parking capacity.
- **Insights** — Parking business intelligence, formerly Smarking, aggregating multiple vendors’ data; current US offering advertises AI assistance and occupancy forecasting.
- **On-Demand** — Contactless parking payments using location IDs or QR codes, with app, web and phone options depending on the site.
- **Valet and permit management** — Digital valet, permits and daily parking capabilities expanded through the Oobeo acquisition.
- **Plate Validator and Prime Lens** — Portable license-plate recognition linked to Prime and prepaid passes; the current product page describes a beta at selected venues.
- **Event Support Team** — On-site event parking operations at applicable UK locations through BigParking’s subsidiary.

## Achievements

- 2014 ParkHub shift toward B2B pass authentication through Ticketmaster partnership.
- 2019 acquisition of SpotHero’s mobile point-of-sale division, as described by founder George Baker.
- April 2024 combination of ParkHub and UK JustPark; global JustPark rebrand announced April 10, 2025.
- Company reported $1Bn+ annual booking volume and 900+ clients globally in March 2026.
- Momentous Sports Center case study reported a 26.2% year-over-year revenue increase in April and May; pricing changes accompanied deployment.

## Latest updates

- **2026-09** — Cornwall Council case study described the expansion of the 2018 mobile-payment partnership into billing, resident Wallet and data consolidation.
- **2026-08** — EventPass support documentation introduced listing-status and currency visibility plus a total-price preview calculator for taxes and fees.
- **2026-03** — Acquired BigParking, adding 120+ UK event parking locations and Event Support Team operational expertise.
- **2025-09** — Moved US headquarters to The Centrum in Dallas.
- **2025-08** — Acquired Oobeo, adding valet, permit and contactless daily parking software.
- **2025-04** — ParkHub adopted JustPark as its global brand.

## Links

- Website: https://www.justpark.com/
- LinkedIn: https://www.linkedin.com/company/justpark-us/
- Twitter/X: https://twitter.com/justpark
- Instagram: https://www.instagram.com/justparkhq/
- Facebook: https://www.facebook.com/JustParkHQ

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Profile page: https://yespress.io/justpark-formerly-parkhub
Published by YesPress — https://yespress.io
Last updated: 2026-10-04