# Justine Davis

> Justine Davis is the VP of Developer Marketing, Community, and Developer Relations at ServiceNow, where she oversees a developer community of more than one million members and shapes the narrative of ServiceNow as a global developer platform. With roots in digital marketing and a career arc that ran through Hotwire, Atlassian (over nine years), and Postman, she has built a reputation for translating complex technical products into language that resonates with developers and enterprise buyers alike. Based in Scottsdale, Arizona, she is known for her candid takes on developer marketing, her emphasis on showing rather than telling, and her belief that DevRel and Developer Marketing are two sides of the same coin.

- **Role:** VP Developer Marketing, Community & Developer Relations at ServiceNow
- **Organizations:** ServiceNow, Postman, Atlassian, Hotwire, UniversityNow, Marriott International
- **Nationality:** American
- **Education:** Bachelor of Science, Regional Development, University of Arizona
- **Known for:** Built and scaled ServiceNow's developer community to over 1 million members, Keynoted Atlassian Team 22 and Team 23 representing Agile and DevOps marketing, Keynoted POST/CON 25 alongside CEO Abhinav Asthana on APIs in the age of autonomous agents

## Career timeline

- **2005-2009** — B.S. in Regional Development, University of Arizona
- **~2009-2012** — Marketing and product executive assistant, then online marketing roles at Hotwire
- **~2012-2013** — Senior Marketing Manager, User Acquisition at UniversityNow, Inc.
- **~2013** — Returned to / joined Marriott International in a marketing capacity
- **December 2014** — Joined Atlassian as Senior Product Marketing Manager for Bitbucket
- **~2016-2018** — Director of Marketing for Bitbucket at Atlassian
- **~2018-2022** — Senior Director of Product Marketing for DevOps at Atlassian
- **~2022-2024** — VP / Head of Product Marketing for Agile and DevOps Solutions at Atlassian; keynoted Team 22 and Team 23
- **March 2024** — Joined Postman as Head of Marketing
- **2024-2025** — Keynote speaker at POST/CON 25 alongside CEO; fireside chat with Ryan Reynolds on generative AI
- **2025** — Joined ServiceNow as VP Developer Marketing, Community & Developer Relations; leads community of 1M+ members

## Achievements

- Built and scaled ServiceNow's developer community to over 1 million members
- Keynoted Atlassian Team 22 and Team 23 representing Agile and DevOps marketing
- Keynoted POST/CON 25 alongside CEO Abhinav Asthana on APIs in the age of autonomous agents
- Participated in fireside chat with Ryan Reynolds at POST/CON 25 on generative AI and the future of building
- Over 9 years at Atlassian shaping the DevOps and Agile developer marketing playbook
- Defined go-to-market strategy for Bitbucket, Atlassian's Git hosting product
- Championed product-led growth initiatives across multiple enterprise SaaS companies
- Featured as AMA expert on developer product marketing at Sharebird

## Latest updates

- **2025-06** — Keynote speaker and Ryan Reynolds fireside chat co-presenter at POST/CON 25 in Los Angeles
- **2025** — Serving as VP Developer Marketing, Community & Developer Relations at ServiceNow, overseeing 1M+ developer community
- **2024-03** — Joined Postman as Head of Marketing before moving to ServiceNow

## Links

- LinkedIn: https://www.linkedin.com/in/justinedavis8/
- Twitter/X: https://twitter.com/justinedavis_
- Instagram: https://www.instagram.com/justinedavis_/
- Facebook: https://www.facebook.com/JustineDavisOfficial/

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Profile page: https://yespress.io/justine-davis
Published by YesPress — https://yespress.io
Last updated: 2026-05-31