# Justin Shriber

> Justin Shriber is the cofounder and CEO of Terret, the AI revenue platform formerly known as BoostUp. Across a three-decade career spanning McKinsey, Siebel Systems, Oracle, LinkedIn, People.ai, Ontra and Terret, he has moved among product, sales and marketing while pursuing one recurring problem: how to turn scattered customer signals into coordinated action.

- **Role:** Cofounder and CEO at Terret
- **Organizations:** Terret, BoostUp.ai, Ontra, People.ai, LinkedIn, Oracle, Siebel Systems, McKinsey & Company
- **Education:** Master of Business Administration, Harvard Business School, Bachelor of Arts in English and Economics, University of California, Los Angeles
- **Known for:** Helped build early sales-force automation products at Siebel Systems., Led the SaaS sales organization for Oracle's cloud CRM business., Led global marketing for LinkedIn Sales Navigator and LinkedIn Sales and Marketing Solutions.

## Career timeline

- **1990s** — Began his career at McKinsey & Company, then worked on early sales-force automation products at Siebel Systems.
- **Before 2015** — Led product, sales and marketing organizations at startups and larger companies, including Oracle's cloud CRM business.
- **2010s** — Held marketing leadership roles at LinkedIn, including responsibility for Sales Navigator and LinkedIn Sales and Marketing Solutions.
- **2021** — Served as chief marketing officer at People.ai and hosted the Legends of Sales and Marketing podcast.
- **Before 2024** — Served as chief marketing officer at Ontra, an AI-enabled legal technology company.
- **2024** — Joined BoostUp.ai as CEO on February 27.
- **2025** — Led BoostUp's September 9 rebrand and repositioning as Terret, where he is identified as cofounder and CEO.
- **2026** — Hosts Revenue Mavericks and continues developing Terret's revenue graph and AI-agent platform.

## Achievements

- Helped build early sales-force automation products at Siebel Systems.
- Led the SaaS sales organization for Oracle's cloud CRM business.
- Led global marketing for LinkedIn Sales Navigator and LinkedIn Sales and Marketing Solutions.
- Held chief marketing officer roles at People.ai and Ontra.
- Became CEO of BoostUp.ai in February 2024 and led its 2025 repositioning as Terret.
- Published articles on B2B personalization and sales forecasting in Harvard Business Review, Forbes and Entrepreneur.
- Hosted the Legends of Sales and Marketing podcast and now hosts Revenue Mavericks.

## Latest updates

- **2026-03** — Appeared on The Sales Strategist to discuss AI revenue agents, fragile forecasts and the gap between insight and sales execution.
- **2025-09** — Announced that BoostUp had become Terret and introduced its Virtual Revenue Fleet of interconnected AI agents.
- **2024-02** — Was appointed CEO of BoostUp.ai.

## Links

- Website: https://terret.ai
- LinkedIn: https://www.linkedin.com/in/justinshriber
- Twitter/X: https://twitter.com/jshriber

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Profile page: https://yespress.io/justin-shriber
Published by YesPress — https://yespress.io
Last updated: 2026-08-22