# Justin Roberts

> Justin Roberts is the San Francisco-based co-founder and co-CEO of Kickfin, a hospitality payments company founded with Brian Hassan in 2017. His career spans payroll, employee administration and operations; at Kickfin he focuses on helping restaurant teams replace cash tip payouts and manual calculations with digital payments to employees’ existing bank accounts.

- **Role:** Co-Founder & Co-CEO at Kickfin
- **Organizations:** Kickfin, Decisely, DoubleDesk Technologies, BayPoint Benefits, Inner City Advisors, ADP, KBC Bank Ireland, BayKids Studios
- **Education:** Bachelor’s degree in Organizational Communication & Human Resources, California State University, Chico, Associate’s degree in Business, Sales & Marketing, South Central College
- **Known for:** Co-founded Kickfin, launched in 2017., Helped lead Kickfin through a $6 million Series A announced in June 2022., Kickfin received an ETA Top 10 Payments ISV award in 2023.

## Career timeline

- **2004** — Worked in human resources at KBC Bank Ireland.
- **2005** — Joined ADP as a senior district manager.
- **2007** — Co-founded BayPoint Benefits.
- **2008** — Joined the board of BayKids Studios.
- **2011** — Became a portfolio advisor at Inner City Advisors.
- **2013** — Co-founded DoubleDesk Technologies.
- **2015** — Became EVP of Operations & Strategy at Decisely following DoubleDesk’s acquisition and renaming.
- **2017** — Co-founded Kickfin with Brian Hassan.
- **2022** — Kickfin announced a Visa collaboration in May and a $6 million Series A in June.
- **2026** — Kickfin appeared on the Inc. 5000 for a third consecutive year.

## Achievements

- Co-founded Kickfin, launched in 2017.
- Helped lead Kickfin through a $6 million Series A announced in June 2022.
- Kickfin received an ETA Top 10 Payments ISV award in 2023.
- Kickfin ranked No. 65 on the 2024 Deloitte Technology Fast 500, with 2,144% revenue growth for the ranking period.
- Kickfin appeared on the Inc. 5000 in 2024, 2025 and 2026.

## Latest updates

- **2026-08** — Kickfin announced its third consecutive Inc. 5000 appearance on August 13; its update describes payroll and HCM platforms embedding its API and signals an unspecified announcement planned for early 2027.
- **2025-04** — Kickfin’s Inc. Regionals announcement highlighted expanded POS integrations and included Roberts’s thanks to customers.
- **2024-11** — Roberts and Brian Hassan appeared on Digital Hospitality to discuss tip payment transparency and employee choice.

## Links

- Website: https://kickfin.com/
- LinkedIn: https://www.linkedin.com/in/mrjustinroberts

---

Profile page: https://yespress.io/justin-roberts
Published by YesPress — https://yespress.io
Last updated: 2026-10-16