# Justin Morcelle

> Justin Morcelle is co-CEO of The Adcom Group, sharing leadership with Craig Martin. An accounting graduate and former KeyBank chief marketing officer, he moved into agency operations in 2022 and writes about marketing measurement, customer experience and agency partnerships.

- **Role:** Co-CEO at The Adcom Group
- **Organizations:** The Adcom Group, KeyBank, First Niagara Bank, HSBC Bank USA, PricewaterhouseCoopers, The Reading League, United Way of Greater Cleveland, Team NEO Marketing Advisory Council
- **Education:** Bachelor of Science in Accounting, Case Western Reserve University, Weatherhead School of Management
- **Known for:** Became KeyBank chief marketing officer after a career in accounting, bank finance and customer strategy., KeyBank’s Adobe case study reported a 50% decrease in average CPM and a 2x increase in time on site following the team’s move to in-house media buying., Appointed to The Reading League board in 2021.

## Career timeline

- **—** — Began his professional career at PricewaterhouseCoopers in audit and advisory.
- **—** — Led a finance transformation initiative at HSBC Bank USA.
- **2011** — Joined First Niagara in September as head of profitability; later served as retail CFO, head of deposit product management and senior director of customer strategy.
- **—** — Joined KeyBank through its acquisition of First Niagara; worked in integrated marketing before becoming CMO.
- **2018** — Became chief marketing officer of KeyBank, as described in the Adobe customer case study.
- **2021** — Appointed to The Reading League board; listed on Team NEO’s marketing advisory council.
- **2022** — Joined Adcom as partner and COO; introduced in that role in the August 8 A-Game podcast episode.
- **2025** — Identified as Adcom president and COO in the March announcement of its Spark Your Brand acquisition.
- **2026** — Named co-CEO alongside Craig Martin as Joe Kubic transitioned to chairman.

## Achievements

- Became KeyBank chief marketing officer after a career in accounting, bank finance and customer strategy.
- KeyBank’s Adobe case study reported a 50% decrease in average CPM and a 2x increase in time on site following the team’s move to in-house media buying.
- Appointed to The Reading League board in 2021.
- Named Adcom co-CEO with Craig Martin in 2026.

## Latest updates

- **2026-09** — Listed with Jess Van Wagenen as a presenter for the September 29 Cleveland Tech Week session on practical AI applications for manufacturers and B2B companies.
- **2026-04** — Adcom announced Morcelle and Craig Martin as co-CEOs; the announcement image is dated April 28, 2026.
- **2025-03** — Commented as president and COO on Adcom’s acquisition of Spark Your Brand.
- **2025-01** — Published essays on agency engagement models and the changing CMO role.

## Links

- Website: https://engageadcom.com/blog/author/justin-morcelle
- LinkedIn: https://www.linkedin.com/in/justin-morcelle-0794b16

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Profile page: https://yespress.io/justin-morcelle
Published by YesPress — https://yespress.io
Last updated: 2026-10-06