# Justin Kassan

> Justin Kassan is the Chief Marketing Officer of Honeylove, the Los Angeles-based sculptwear and intimates brand founded by musician Betsie Larkin. He joined in 2025 after roughly a decade spent inside some of the most recognizable direct-to-consumer brands in America: he ran paid social acquisition at Dollar Shave Club, climbed from Director of Acquisition to VP of Growth at the watch brand MVMT, and served as Vice President of Media at Fabletics from 2023 to 2025. His specialty is the unglamorous engine room of modern retail - media buying, attribution, creative testing and the arithmetic of turning ad spend into repeat customers. He studied Environmental Science at UC Santa Barbara before ending up, improbably, in the business of compression panels and wireless bras.

- **Role:** Chief Marketing Officer at Honeylove
- **Organizations:** Honeylove, Fabletics, MVMT, Dollar Shave Club, SocialCode / Code3, Brand Innovators
- **Nationality:** American
- **Education:** Bachelor of Arts, Environmental Science, University of California, Santa Barbara
- **Known for:** Appointed Chief Marketing Officer of Honeylove in 2025, Served as Vice President of Media at Fabletics (2023-2025), one of the largest membership-based activewear brands in the United States, Rose from Director of Acquisition to Vice President of Growth at MVMT

## Career timeline

- **2007-2011** — Studies Environmental Science at UC Santa Barbara, earning a BA.
- **Early 2010s** — Works as Senior Ad Manager at SocialCode (later Code3), buying and managing social media advertising for consumer brands.
- **Mid 2010s** — Joins Dollar Shave Club as Senior Manager, Marketing (Facebook), running the company's paid social acquisition.
- **Late 2010s** — Moves to watch and accessories brand MVMT as Director of Acquisition.
- **Circa 2019-2023** — Promoted to Vice President, Growth at MVMT.
- **2023** — Becomes Vice President of Media at Fabletics, leading customer acquisition media.
- **2025** — Appointed Chief Marketing Officer of Honeylove, the Los Angeles-based sculptwear and intimates brand.
- **2026** — Listed as a speaker with Brand Innovators, the marketing leadership community.

## Achievements

- Appointed Chief Marketing Officer of Honeylove in 2025
- Served as Vice President of Media at Fabletics (2023-2025), one of the largest membership-based activewear brands in the United States
- Rose from Director of Acquisition to Vice President of Growth at MVMT
- Ran all paid social acquisition at Dollar Shave Club as Senior Manager, Marketing
- Recognized as a Brand Innovators speaker, joining the marketing leadership circuit
- Joined Honeylove in the same period the company was named a 2025 Inc. 5000 honoree

## Latest updates

- **2025** — Named Chief Marketing Officer at Honeylove, departing his role as VP of Media at Fabletics.
- **2026-03** — Featured as a speaker on the Brand Innovators marketing leadership platform, listed as CMO of Honeylove.

## Links

- Website: https://honeylove.com
- LinkedIn: http://www.linkedin.com/in/justin-kassan

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Profile page: https://yespress.io/justin-kassan
Published by YesPress — https://yespress.io
Last updated: 2026-07-27