# Justin Hall

> Justin Hall is Co-Founder and Chief Commercial Officer of Augment, a San Francisco-based AI startup building 'Augie' — an AI teammate purpose-built for logistics operations. With 25 years spent founding, scaling, and selling logistics companies, Hall has held executive roles at YRC Worldwide (a $5B LTL carrier), PRIMO Logistics, and his own firm Logistics Planning Services before it was acquired by GlobalTranz. At Augment, he helped raise $110M in under six months — a $25M seed round in early 2025 and an $85M Series A in September 2025 — to automate complex freight workflows end-to-end. Outside of logistics, Hall founded Change Starts with Me, a nonprofit supporting BIPOC founders and underserved communities in the Twin Cities.

- **Role:** Co-Founder & CCO at Augment
- **Organizations:** Augment, 8VC, PRIMO Logistics, YRC Worldwide, Logistics Planning Services, Lean Solutions, Change Starts with Me, University of Saint Thomas (Board, School of Entrepreneurship)
- **Nationality:** American
- **Education:** B.A. in Entrepreneurship, University of Saint Thomas
- **Known for:** Co-founded Augment, raising $110M in under six months, Founded and scaled Logistics Planning Services (LPS) — named to Inc. 500/5000 five times and Minnesota Fast 50, Serial entrepreneur with five logistics companies founded

## Career timeline

- **~2006** — Founded Logistics Planning Services (LPS), a 3PL/4PL in St. Paul, MN — grew it to Inc. 500/5000 recognition five times
- **2016** — LPS acquired by GlobalTranz; Hall joins YRC Worldwide as Chief Customer Officer overseeing commercial strategy for $5B LTL and brokerage operation
- **2019** — Departed YRC Worldwide after nearly three years
- **~2020-2022** — Executive in Residence at 8VC, focusing on supply chain investment portfolio
- **2022** — Became CEO of PRIMO Logistics (rebranded from LFS), leading 3PL operations
- **2024** — Co-founded Augment with Harish Abbott and Artur Rivilis in San Francisco
- **2025-03** — Augment emerged from stealth with $25M seed round led by 8VC; launched Augie AI teammate
- **2025-09** — Augment raised $85M Series A led by Redpoint Ventures; total funding reaches $110M

## Achievements

- Co-founded Augment, raising $110M in under six months
- Founded and scaled Logistics Planning Services (LPS) — named to Inc. 500/5000 five times and Minnesota Fast 50
- Serial entrepreneur with five logistics companies founded
- Served as Chief Customer Officer at YRC Worldwide, a $5B public carrier
- EY Entrepreneur of the Year finalist
- Board member at Lean Solutions, the largest logistics BPO
- Founded Change Starts with Me nonprofit supporting BIPOC founders in Minneapolis-St. Paul
- Board member, University of Saint Thomas School of Entrepreneurship

## Latest updates

- **2025-09** — Augment raised $85M Series A led by Redpoint Ventures, bringing total funding to $110M
- **2025-03** — Augment emerged from stealth with $25M seed round; launched Augie, first AI teammate purpose-built for logistics
- **2025-04** — Spoke at SMC³ 2025 panel on AI implementation in logistics and leadership culture
- **2025-04** — Featured on Ramp Up Podcast discussing AI's future in logistics and the magnitude of the AI wave

## Links

- Website: https://goaugment.com
- LinkedIn: https://www.linkedin.com/in/justinmhall/

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Profile page: https://yespress.io/justin-hall
Published by YesPress — https://yespress.io
Last updated: 2026-05-26