# Justin Etkin

> Justin Etkin is the co-founder and CEO of Tropic, a software procurement and spend intelligence company founded with David Campbell in 2019. Previously Tropic’s COO, he began his career at Bain & Company and became VP of Operations at BounceX, now Wunderkind. His work centers on giving technology buyers comparable pricing data, practical purchasing tools, and better visibility into software and AI spending.

- **Role:** Co-Founder and Chief Executive Officer at Tropic
- **Organizations:** Tropic, BounceX (now Wunderkind), Bain & Company
- **Education:** Bachelor of Business Administration, Emory University - Goizueta Business School
- **Known for:** Co-founded Tropic in 2019., Built the procurement process at BounceX., Helped shape Tropic’s product vision and transition from services to software and intelligence.

## Career timeline

- **2013** — Graduated from Emory University with a Bachelor of Business Administration.
- **Before Tropic** — Began his career as a consultant at Bain & Company; later worked at BounceX, becoming VP of Operations and building its procurement process.
- **2019** — Co-founded Tropic with David Campbell and served as COO.
- **2023-05** — Tropic dates its transition to a SaaS platform to May 2023.
- **2024-08** — Published an explanation of Tropic’s collection, normalization, and distribution approach to spend intelligence.
- **2026-08-13** — Named CEO of Tropic; David Campbell remained chairman and an adviser.

## Achievements

- Co-founded Tropic in 2019.
- Built the procurement process at BounceX.
- Helped shape Tropic’s product vision and transition from services to software and intelligence.
- Appointed CEO in August 2026.

## Latest updates

- **2026-10** — Tropic reported Q3 bookings growth of 70% year over year on October 15, plus more than $42 million in customer savings and 131,000 hours saved in 2026 to date; it announced a Vantage Decisions partnership.
- **2026-08** — Named CEO on August 13 as Campbell continued as chairman.
- **2026-08** — Tropic announced AI Consumption Management, SKU-level Redundancy Analysis, and personalized planning capabilities on August 19.
- **2026-08** — Appeared with Michael Shields on The Procurement Software Podcast to discuss AI spending and budget planning.

## Links

- Website: https://www.tropicapp.io/
- LinkedIn: https://www.linkedin.com/in/justintropic

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Profile page: https://yespress.io/justin-etkin
Published by YesPress — https://yespress.io
Last updated: 2026-10-23