# Just For Kix

> Just For Kix is a Minnesota-based youth dance company that pairs hands-on dance instruction with a full retail catalog of dancewear, costumes, shoes and custom team apparel. Founded in 1981 by coach Cindy Clough in Brainerd, it runs more than 200 community dance programs across a dozen states, hosts summer camps and the ReliaQuest Bowl performance tour, and outfits dancers through its shop and in-house Alexandra Collection - all built on a team-first, confidence-building philosophy rather than a competition-only model.

- **Founded:** 1981
- **Headquarters:** Baxter, Minnesota, United States
- **Founders:** Cindy Clough (Founder & Executive Director), Steve Clough (Co-Founder / Business Operations)
- **Team size:** ~260 employees (plus seasonal coaches and camp staff; historically 850+ in peak season)
- **Products:** Youth Dance Programs, Dance Camps, Dancewear & Costumes Shop, Alexandra Collection, MOVE U Custom Teamwear
- **Notable:** Grew from a single 1981 youth class to 200+ locations across roughly a dozen states., Engages 20,000+ youth dancers annually., Founder Cindy Clough led the Brainerd Warrior Dance Team to 10 state championships and a National High Kick title.

## Products & services

- **Youth Dance Programs** — Community-based dance classes (kick, jazz, lyrical, hip hop, ballet, tap) for preschool through high school, run at 200+ locations.
- **Dance Camps** — Preschool, youth, high school team camps, intensives and private camps run each summer across multiple states.
- **Dancewear & Costumes Shop** — E-commerce store selling dancewear, costumes, shoes and accessories, carrying Capezio, Bloch, Body Wrappers, Under Armour and more.
- **Alexandra Collection** — In-house costume and performance-wear brand, inspired by daughter Alexandra Clough.
- **MOVE U Custom Teamwear** — Custom-designed team apparel and warm-ups for studios and competition teams.
- **Together We Dance** — Team dance competition and performance events centered on the Just For Kix team-first format.
- **ReliaQuest Bowl Performance Tour** — Annual performance tour where Just For Kix dancers perform at a nationally televised college bowl game.
- **Anything But Routine Podcast** — Podcast for dance coaches and dancers covering coaching, culture and the sport.

## Achievements

- Grew from a single 1981 youth class to 200+ locations across roughly a dozen states.
- Engages 20,000+ youth dancers annually.
- Founder Cindy Clough led the Brainerd Warrior Dance Team to 10 state championships and a National High Kick title.
- Cindy Clough choreographed 35+ collegiate bowl-game halftime shows.
- Recognized with the Brainerd Lakes Chamber Business Excellence Award.
- Distributes over one million dancewear catalogs each year.

## Latest updates

- **2024-01** — Just For Kix dancers performed at the ReliaQuest Bowl as part of the annual performance tour.
- **2023-01** — Continued expansion of the 'Anything But Routine' podcast for coaches and dancers.

## Links

- Website: https://justforkix.com
- LinkedIn: https://www.linkedin.com/company/just-for-kix
- Twitter/X: https://twitter.com/jfkdance
- YouTube: https://www.youtube.com/c/Justforkix-jfkdance
- Instagram: https://www.instagram.com/officialjustforkix/
- Facebook: https://www.facebook.com/OFFICIALJUSTFORKIX/

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Profile page: https://yespress.io/just-for-kix
Published by YesPress — https://yespress.io
Last updated: 2026-07-26